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留學生政治經濟學dissertationTable of Contents

The hand-pulled noodles deal with the basic strategy…………………………….
PESTEL analysis model…………………………………………………………….
The definition of PESTEL…………………………………………………………..
The content of PESTEL………………………………………………………………
How to put the PESTEL analysis model into practice ……………………………….
SWOT analysis model……………………………………………………………….
The content of SWOT…………………………………………………………………
The advantages of using SWOT to analyze the success of hand-pulled noodles………
The limits of using SWOT to analyze the success of hand-pulled noodles…………...
Hand-pulled noodles and basic strategies
As is known the success of the food industry depends on good and appropriate strategies, especially for hand-pulled noodles in Lanzhou. There are some basic strategies in analyzing hand-pulled noodles in Lanzhou. At the same time, because of the development of new products, promotion of the market, relevant laws and regulations, and the management of new technologies required, these basic strategies can be used to analyze the internal and external environments including an internal and external analysis of the business as well as its competitors. Finally, analysis of this entire industry and the negative factors of market attractiveness, then we can understand how the negative and positive factors effect the hand-pulled noodles and find out the important place where you can add value for customers.

PESTEL analysis model
In the area of food industry, the external environment may affect the decision-making of any enterprise management decision-making factors, such as taxes rate and the new law of one country (Gillespie, 2007). For example, enter the barriers, and demographic changes and the people of lifestyle change and so on. We would like to use PESTEL model so as to analyze these factors.#p#分頁標題#e#

The definition of PESTEL
PESTEL analytical model is also known as the big environmental analysis, it is to analyze an effective tool for macro-environment. Not only to analyze the external environment, but also be able to identify all the knock-on effect on the strength of organization. It is the investigation method of influencing factors external to the organization. When we analyze the background of an enterprise group, we usually use these factors to analyze the situation faced by enterprise group. For example, the background about the success of hand-pulled noodles in Lanzhou depends on the PESTEL; of course, the PESTEL applies for the hand-pulled noodles market in Auckland. However, what is the content about the PESTEL? We will introduce it next part in detail.

The content of PESTEL
PESTEL has six letters, so the each letter stands for one factor, that is, we can introduce the content of PESTEL from six aspects. The first letter “P” represents Political which are business activities of the organization with the actual and potential impact of political forces and the relevant policies, laws and regulations and other factors. The policies are beneficial to develop the hand-pulled noodles, now the success of hand-pulled noodles in Lanzhou can affect the Auckland’s hand-pulled noodles. Meanwhile, the policies are premised, so the people can go aboard to take their technologies with hand-pulled noodles to the Auckland. The second letter “E” stands for economic, it means the factor that is external to the organization's economic structure, industrial layout, resource status, level of economic development and future economic trends and so on. Economy is the basis of one country, therefore, the higher economic level, and the better industries. The third letter S is social which refers to the organization members of the society in the historical development, cultural traditions, values, education levels, as well as customs and other factors. The fourth letter is T which stands for technological; it is technical elements, including those caused by not only the invention of revolutionary change, but also with production and related new technologies, new processes, new materials and trends and application prospects. The last two factors are formed on the basis of PEST. One is environmental that includes the internal and external environment, namely, it plays a role in an industry’ internal and external. It refers to an organization's activities, products or services interact with environmental factors. The final is Legal, which is outside the organization laws, regulations, judicial status and legal consciousness of citizens formed an integrated system (Carol, R, 1999). In order to attain success, every industry should know and analyze these factors carefully; the hand-pulled noodles in Lanzhou do it very well.

How to put the PESTET analysis model into practice
The basic political situation in China and the world political situation have become stable at the current and future from political factors. "Peace and development" is the two major themes of the contemporary world and it is the common aspiration of people throughout the world. Chinese around the theme of the times is vigorously developing trade partnership with other countries. With WTO accession, China cancels tariff barriers one by one. Thus, foreign products enter into China and China's exports have also increased. It is for this reason; the hand-pulled noodles in Auckland only has Chinese characteristics of Lanzhou’ hand-pulled noodles. Of course, because the policy allowed many Chinese people to immigrate to Auckland, or Auckland people migrated to China, so China's hand-pulled noodles has been better developed.#p#分頁標題#e#

In 1995, the Auckland and Shanghai have become sisters’ cities. In 1989, the Auckland and Guangzhou have become friendly cities. (BergmanH, 2001)Thus, the hand-pulled noodles in China promote the development of hand-pulled noodles in Auckland. Auckland has become the industrial and commercial center of New Zealand, the population reached more than 1 million and the immigrants reached dozen million people. More and more Chinese students would like to go Auckland. There is a table that can see it. (China statistics, 2004)

Country The number of students
New Zealand 8000
Canada 6000
Germany 5000
Singapore 4000
Sweden 2000

From the chart, we know many students in China go to Auckland to study. There is a conclusion that the students take the technology of hand-pulled noodles to Auckland and promote its development.

Now that has changed people's way of life and our eating habits have changed significantly. Previously we only care about full, but now not only to care about full, and eat well, eat healthy. Lanzhou’s hand-pulled noodles with beef are very popular in our country which can be said that everyone likes. Therefore, many people abroad put the characteristics of noodles in China brought abroad, which can be shared with foreign cuisine. This will also promote the exchange of Chinese and Western cultures.
There is a chart to show specific business types of LTBV applicants. (NZIS, 2002)
Business type Percent (%)
Restaurants 28
Agriculture 6
Communication services 12
Education 1.5
Construction 14
Manufacturing 18
Property and business services 5.5
Retail trade 15

According to the chart, there are 28% people in Auckland resuming their applications to the restaurants. This percent has a large percent. Therefore, the hand-pulled noodles in Auckland have a good development market.

From the analysis of scientific and technological factors, "change the destiny of mankind, one of the most dramatic factor is technology," the development of enterprises can not do without technology, there is no technology and product innovation, there is no business growth and progress, and there is no company's future. While the noodles with low technical content, but in order that it can keep people's appetite, or need some skills and techniques. From a legal factor analysis, the law norms and the development of the industry played a security, the role of oversight and restrictions, with the social and economic development, corporate business travel frequently, in which increasingly complex market environment, with the attendant face overt and the potential legal issues, if there is in the business process of the legal issues can not be detected in time, they will "suffer the plot into a disease", once it started, enterprises may therefore suffer heavy losses. According to the State General Administration of Quality Supervision, "the Food Safety Act," the forthcoming end of this year, which requires the development of high-tech industry should start with, the use of advanced technology and testing methods.（Xiemin, 2002）#p#分頁標題#e#

In short, the political stability and its taken a political stand and actions, will report directly to the overall economic environment in different degrees of positive and negative effects of differing stages of economic level and economic development in their respective different speeds again The socio-cultural and lifestyle have different degrees of impact, the economy provided the material for scientific and technological development to ensure the same time, technological innovations also promote the constant development of the economy, economy, rapid development of science and technology, we should add just set foot in the field of relevant legislation, as well as the known areas of improving and perfecting the relevant laws and regulations, and environmental protection is the human and the world economy to achieve sustainable development is all about.

SWOT analysis model
SWOT is another very useful tool in order to complete the internal and external aspects of the food business and its competitor’s analysis and industry events. A good SWOT analysis may help to clearly identify the weaknesses and strengths of the enterprise.

The content of SWOT
SWOT analysis is a kind of internal analysis that, according to the established internal condition of the enterprises own analysis, to identify business strengths, weaknesses and core competitiveness. S is on behalf of strength, W is on behalf of weakness, O is on behalf of opportunity, T is on behalf of threat , in which, S, W is the internal factors; O, T is the external factors. (Jing Song, 2007)In accordance with the integrity of the concept of enterprise competitive strategy, Strategy should be an enterprise "can do", that is, the organization's strengths and weaknesses and "might do" ,that is, environment, opportunities and threats between the organic combinations. Michael. Porter said that the competitive theory is starting from the structure of an enterprise "could be done," carried out a thorough analysis and description, while the capacity of school management experts, however, the use of value chain deconstruction of corporate value creation process, focusing on the company's resources and capabilities analysis. SWOT analysis is the combination of the two in front and it is based on the resource school of scholars representative of the company's internal analysis and industrial the external competitive environment analysis to combine its own balance of structured systems analysis system. There is a table showing that how to put the SWOT into practice.

(Mintzberg et al, 1998)
As we know the SWOT is the most influential of the strategy formation processes. The table above is a model derived from the work of Kenneth Andrews, who, as part of the ordinary management group, developed the design hand-pulled noodles in Auckland of thought toward strategy formulation. (Mintzberg et al, 1998)

The advantage of using SWOT to analyze the success of hand-pulled noodles
Compared to other methods of analysis, SWOT analysis from the outset has significant structural and systemic features. Simply stated, there are two aspects. The structured, the first in the form, SWOT analysis showed SWOT structure matrix structure and different regions of the matrix analysis gives a different meaning; Second, from the content, SWOT analysis also highlighted the main theoretical basis for analyzing the structure of the enterprise from the external environment and internal resources to carry out.(Sergio Sciarelli, 2002)In the 20th century; the important contribution of SWOT method is that the idea to use the system independently of those factors that seem to match up with each other to conduct a comprehensive analysis of the strategic plan allows businesses to develop more scientific and comprehensive.#p#分頁標題#e#

Recently, SWOT analysis has been applied widely in many fields, such as Lanzhou hand-pulled noodles’s success. There are five steps to analyze the hand-pulled noodles in Auckland. Firstly, we should identify the industry of noodles in Auckland’s current mission, goals and strategies. Secondly, we use the SWOT to analyze. Thirdly, it is formulating strategies. Fourthly, it is implementing strategies. Finally, it is evaluating results. (Zhiming zhang, 2006) The hand-pulled noodles can develop to Auckland because of the effecting of opportunities to the success of hand-pulled noodles in China.

留學生政治經濟學dissertationThe limits of using SWOT to analyze the success of hand-pulled noodles
Like many other strategic models, SWOT model is proposed by McKinsey for a long time, but it has the limitations of the times. The former may be more concerned about the business cost, quality, and now the enterprise may be more emphasis on organizational processes. For example, the success of hand-pulled noodles in Lanzhou, so is the Auckland. From the SWOT, we know the advantage of this is that expanding the market share. The weakness is that decreasing the profits of hand-pulled noodles. SWOT change the status quo without taking into account the initiative of enterprises, enterprises can be achieved through finding new resources to create business advantage needed to achieve the strategic objectives of the past can not be reached. SWOT analysis in the application process, you may encounter some problems, which is its adaptability. Because there are too many occasions, SWOT analysis can be used, so it must be adaptive. However, this can lead to distortions from arising. SWOT analysis method based on issues arising which can be more senior POWER SWOT analysis is resolved.