Background背景

網上玩具購物是一個專門銷售玩具的電子商務公司，你可以選擇不同的玩具，你會根據該網站內容挑選喜歡的東西，例如，在最暢銷的產品分類中，也有官方俱樂部米奇和米妮毛絨玩具，米老鼠音樂玩具，跳跳虎毛絨玩具，新的迪士尼玩具總動員拉線說話的木偶娃娃等，廠商的目的是不僅要保證出色的質量和品種的供應，同時也完成客戶滿意的服務。

Toys shopping online is a e-business company which specially sell the toys, you can choose various toys which you would like according to the website , for example, in the top seller, there are Official Club House Mickey & Minnie Soft Toys, Mickey Mouse Musical Toy, TIGGER SOFT TOY BNWT,NEW Disney Toy Story Pull String Talking Woody Doll and so on, the purpose of providers is not only ensures that the supply of outstanding quality and variety, but also complete that clients are satisfied with the services.

 

Abstract摘要

為了使高級管理人員的得到電子商務上的建議，本文將著重著眼于電子商務玩具業的分析，在整個集團中根據企業的生命質量，提高管理的水準，繼續拓寬例如股票等這些外部的通道，所以它在改善電子商務方面是非常重要的。

In order to make senior management get e-business advise, this paper will focus on the Toys e-business analysis, throughout the Group Depending on the quality of corporate life, the whole key is improving the quality of management, in addition to continuing to broaden the stock of external channels, so it is very important to improve the e-business in order to create the first meal industry's global brand, a world-renowned trade Group.

 

A brief business plan一個簡短的商業計劃書

 

Project: founder of the Toy’sonline business network; seller to major food online ordering, aftermarket consulting, online discussions, sample test, special requirements, such as online services. The aim shows specialization service, standardization of services and service diversification. The risk left, leaving the customer convenience. It also provides free telephone counseling service (Benjamin, R.C., Wigand, R.T, 1995)

 

Introduction: Setting companies operating purposes and objectives

 

Mission: professional services, services standardization and diversification of services. Create perfect computer leasing services

 

Goals: developing the e-commerce that enterprise had excellent visibility and the brand in the Internet.

 

Company Profile

Company Name: Toys Company

 

Scope of Business: professional Japan food

 

 Corporate governance#p#分頁標題#e#

 

Management Thought;

 

Good scientific management is the prerequisite for defining and implementing the correct advanced management ideas.

 

Management team:團隊管理

 

Business investment is a talent business. A management team has the characters of technology and experience, while welcomes all the talents who are interested in pursuing the development to join the company of the Company.

 

Team Summary團隊匯總

 

Academic background: college education above, and with a strong desire and motivation.

 

Interpersonal skills: strong interpersonal affinity, enthusiasm and calm.

 

Professional Quality: Keeping the promise; emphasizing on standardized; following the concept of corporate purpose.

 

The venue and facilities:

 

Leasing office locations as shopping malls, according to the traffic situation choose warehouse locations. (Under specific circumstances to be considered, the plan does not consider the time being)

 

Website building:網站建設

 

1. Designing and planning of Web site

 

①Site Name: Toys online business network

 

②Positioning theme: selling food based mainly on on-line ordering, aftermarket consulting, online discussions, sample test, special requirements, such as online services.

 

③Domain selection: English real name: Toys, English domain names: 
 

Advantages: firstly, design of the Web site design is simple and has the e-business atmosphere, which will attract others to continue to visit the site of the use of text and picture .secondly; it is easy for people to search the website, especially GOOGLE search. Thirdly, online mall has the shopping atmosphere .fourthly, goods description and concise are understandable (Millar, V ,Porter, M, 1985, Stabell, C.A,Fjeldstad, O.D, 1998))

 

Disadvantages: The introduction of enterprises activities in website which attract others from other Aspect have not done enough good, in the Information exchange, only using simple message board, which is so simple that it is difficult to communicate. It is Inconvenient to exchange restored by EMAIL, there is only the message back, when people Visit this site, the people are unable to see, which will loss a number of potential customers

 

 An evaluation of Toysbusiness   玩具企業評估      

 

Site diagnosis: the basic structure of the site is a reasonable, efficient, convenient, and in accordance with the customary user access.#p#分頁標題#e#

 

Web site pages diagnosis: streamlining code pages, pages clear, appropriate capacity of pages, proper color pages.

 

Diagnosis of documents and the file name: document formats, such as the file name reasonable.

 

Access System: statistical system installation, regional analysis, visitor analysis, keyword analysis, which are all so more advanced.

 

Promotion Strategy diagnosis: Website Promotion Strategy is effective and fashionable, using a variety of promotional strategies (Gordijn, J., J. van Vliet .Akkermans, J 2001)

 

Representation of Toys business model玩具業務模型

 

There are two business models to be worth considering in Toys e-business

 

Firstly, B2C

1. Traditional eCommerce model

 

2, Retail selling to consumers directly (the way of food is Selling mainly is retail)

 

3, Front end is typically accessible via the WWW. Portals (Yahoo, Amazon etc.), Customer self service (e-Banking, Communication SPs etc.), Service Providers (ASPs for different kinds of software）

4. Personalization

 

5. Security with Digital Certificates and Encryption via SSL etc.

 

6. HTTP and secure HTTP with a little bit of XML is the protocol used (Afuah, A., B. Tucci, 2001).

 

Secondly,    new model-New e-business model is founded on four main pillars. A. The products and services a firm offers, representing a substantial value to the customer, and for which he is willing to pay. B. The infrastructure and the network of partners that is necessary in order to create value and to maintain a good customer relationship. C. The relationship capital the firm creates and maintains with the customer, in order to satisfy him and to generate sustainable revenues. And last, but not least, D. the financial aspects, which are transversal andcan be found throughout the three former components, such as cost and revenue structures (Weill, P., Vitale, N.R, 2001)

 

The key risk主要風險

 

There are inherent risks of scope creep (increase or decrease) for Toys e-business projects. The Toys e-Business Project is at a stage in its lifecycle where scope creep could become a problem. The e-Business Project needs to continue to be disciplined in its scope management.

 

First, there is a Business Risk. Management of Toys change is one of the most significant risks for this project.

 

As the project moves towards full implementation, the Toys management of change becomes more critical. The Projects that do not address this area have problems as serious as users not accepting or refusing to use the new solutions.#p#分頁標題#e#

 

Second,Project Risk, Toys e-business is the lack of a detailed project plan with a critical path identified. The detailed plan must include user schedule and activities .The detailed plan must be monitored and updated on an on-going basis. It facilitates the identification of scheduling problems, workload issues, deliverables and missed deadlines and the impact on other project activities.

 

The project team has been staffed with dedicated resources from the business areas, administration services and a community member. At the time of the previous audit, there was strong support and confidence in the members of the project team from others in the organization. However, Toys project support and confidence have weakened. There is a perception that the project team members are no longer knowledgeable about the program areas. It is thought that the programs are in a state of constant flux so it is not possible to work outside the program area and still maintain current knowledge. This perception could impact the acceptance and implementation of e-Solutions and the implementation of change (.Brandenburger, B., Nalebuff, A, 1996).

 

What is more, nearly Toys in operation today relies on electronic networks regardless of whether it sells products from a Web site. Influence of shareholders, customers and spheres is not only on the quality of their products and services, but also on their ability to deliver consistent and predictable earnings. The critical factor in increasing earnings predictability is adequate management of network exposures. These exposures extend far beyond those specific to a corporate Web site. If an entity uses e-mail, computerized accounting, electronic procurement, or stores electronic data (Weill, P., Vitale, N.R, 2001)

 

Guarding against the impact of those risk防范這些風險的影響

 

The first step is to identify and prioritize primary network risk concern. Upon completion of the network risk management assessment, Toys should first mitigate the exposures identified to the extent feasible. What is more, Toys may use the Employee awareness programs and technological safeguards. Demonstration of such mitigation efforts will be required in order to obtain network risk insurance and will improve an entity’s risk management in the event insurance is not purchased. For remaining risk, Toys may choose to review and evaluate available insurance options and be left with potentially catastrophic gaps in coverage. Maximum financial statement stability related to critical electronic processes and interactions may be achieved through acomprehensive mitigation initiative combined with network risk specific insurance coverage.The pricing of these policies is inconsistent because underwriters do not have a history of claims data upon which to base their pricing (Loebbecke, C, Klein, S, 2000). It is recommended that quotations be obtained from several underwriters as differences in pricing as well as terms and conditions can be dramatic. Some carriers offer combined programs of Errors and Omissions and Network Risk with a shared limit, while some will also offer standalone Network Risk protection (Wernefelt, 1983). In addition, some carriers will only write some policies if a major insurance relationship exists with the insured. Some carriers offer modular options for specific exposures andthe position must support the project director in the development and on-going monitoring and updating of a detailed project plan.#p#分頁標題#e#

 

Reference文獻

 

Afuah, A., B. Tucci (2001). Internet Business Models and Strategies, Boston: McGraw Hill.

 

Benjamin, R.C., Wigand, R.T. (1995). Electronic Commerce: Effects on Electronic Markets, Journal of Computer-Mediated Communication 1 (3).

 

Brandenburger, B., Nalebuff, A. (1996). Co-opetition, New York: Doubleday.

 

Dimtrakos, T. (2001) System Models, e-Risk and e-Trust, Towards the E-Society

 

Gordijn, J., J. van Vliet .Akkermans, J (2001). Designing and Evaluating E-Business Models,Intelligent Systems, July/August 2001, Vol. 16, No. 4, pp. 11-17

 

Loebbecke, C, Klein, S. (2000) The transformation of pricing models on the web: examples from the airline industry, 13th International Bled Electronic Commerce Conference, Bled, June 19-21

 

Millar, V ,Porter, M. (1985) How Information Gives You Competitive Advantage. Harvard BusinessReview, 63 (4): pp. 149-160.

 

Stabell, C.A,Fjeldstad, O.D. (1998). Configuring value for competitive advantage: on chains, shops, and networks, Strategic Management Journal, 19: pp. 413-437.

 

Weill, P., Vitale, N.R. (2001) Place to space: Migrating to eBusiness Models, Harvard Business School Press.

 

Wernefelt, (1983). “A resource-based view of the firm”, Strategic Management Journal, 5: 171-181.Working Council for CIOs (1999) A Balanced Scorecard for E-Business: Metrics for E-Business Case Preparation and Performance Evaluation.

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