1.0 Introduction介紹

 

全球氣候變化導致海平面上升，森林植被和農業災害的破壞，極端天氣頻發，不僅損害了生態系統的自然平衡，同時也威脅著人類的生存。因此，提高對氣候變化的危害宣傳是一件非常有意義的事情。Global climate change leads to sea level rise, destruction of forest vegetation and agricultural disasters, frequent extreme weather, it not only harms natural balance of the ecosystem, but also threatens human survival. Therefore, increasing publicity about the hazards of climate change is a very meaningful thing.

2.0 Body主體

社交媒體指的是基于因特網上的用戶關系的通信內容的制作和傳播平臺。它具有以下特點。首先，人們可以自由參加大部分的社交媒體，人們可以發表評論，反饋，分享和轉發信息。根據六度空間理論，在社會化媒體中，速度和信息傳播廣度將大大提高。Social media refers to the production and dissemination platform of communication contents based on the user relationship on the Internet. It has the following characteristics. First, people are free to participate to most of the social media, people can comment, feed back, share and forward information. According to the theory of Six Degrees of Separation, in social media, the speed and breadth of information dissemination will be greatly enhanced. Second, compared with traditional media, social media has the advantage of two way communication of content and information between the media and users. According to two way communication theory, the mode of two-way communication information can better arouse audience's sympathy and the results of dissemination will be better. Finally, through social media, people can quickly form a community, taking content of common interest for a topic to carry out adequate communication. According to Cultivation Theory, the presence of online communities helps people to form a consensus on a particular issue.
 

2.1 Strategies for publicizing climate change 戰略宣傳氣候變化

There are three strategies for using social media to publicize the harm of climate change. First, it is through social media to upload pictures, video, data and other kinds of information relating to climate change, so that people can understand the dangers posed by climate change, while encouraging people to upload, share, review photos, text about climate change to attract more people to pay attention to climate change issues. Secondly, through social platform, people can discuss relevant hot topics on climate change, by the two-way communication to allow people to have a more profound understanding about the harm caused by climate change. For example, they will understand whether climate change really exists, what the harm brought about by climate change is, what measures we can take to mitigate climate change, and so on. Finally, through social media, it can establish a online community concerning about climate change, which educates people to adopt a more environmentally friendly lifestyle and encouraging people to focus on long-term climate change to facilitate the majority of Internet users to reach a consensus on mitigation of climate change.#p#分頁標題#e#
 

2.2 How our group works together on the strategy我們組如何共同工作的策略

Our group first of all has learned about the problems of climate change, then we understood the characteristics of social media, reach a consensus that the use of social media to publicize climate change issues is appropriate. Finally, we proposed the strategies of using social media for publicity.  We also raised several issues, for example, in the early publicity, how to get more people to be concerned about the social media account, how to ensure that the information and data provided through social media is real and professional.

3.0 Conclusion總結

Climate change endangers the prospects of the harmonious development of the natural and the human society. Social media is very different from traditional media in the production of information and content and communication ways, using social media to publicize climate change is appropriate.