留學生essay代寫-肯德基加盟店的溝通。本文是一篇由本站代寫服務(wù)提供的essay代寫參考，主要內(nèi)容是講述肯德基這樣受歡迎的全球規(guī)模的企業(yè)中，從客戶到首席執(zhí)行官，每個參與企業(yè)的人都會組成一個社區(qū)。在如此廣闊的社區(qū)中，溝通在實現(xiàn)商品和服務(wù)的流暢高效生產(chǎn)方面發(fā)揮著非常重要的作用。下面就一起來看一下這篇留學生essay代寫范例。

This essay attempts to look at the importance of communication in the world of one of the biggest franchise restaurant that is located in global scale, KFC. KFC is a fast food restaurant chain based in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands , Inc since 1997.

本篇essay試圖探討全球最大的特許經(jīng)營餐廳之一肯德基在世界上的溝通重要性?？系禄且患铱偛课挥诿绹目觳瓦B鎖店?？系禄恢笔且粋€品牌和經(jīng)營板塊，被稱為百勝的一個概念！品牌公司，自1997年成立。

The main aspects of business covered in this  essay are: business demographics, organizational goals, organizational culture and ethics, management of knowledge resources, group dynamics, meeting management, stakeholders, and networks.

本篇essay涵蓋的業(yè)務(wù)主要方面包括：業(yè)務(wù)人口統(tǒng)計、組織目標、組織文化和道德、知識資源管理、團隊動態(tài)、會議管理、利益相關(guān)者和網(wǎng)絡(luò)。

Communication is required both within and outside the corporate in order for the employers and the employees to get involved in as efficient and productive interaction and operation. Good communication enables accompany to locate and target its stakeholders and relate to them.

企業(yè)內(nèi)外都需要溝通，以便雇主和雇員參與高效和富有成效的互動和運營。良好的溝通使陪伴能夠定位和定位其利益相關(guān)者并與他們建立聯(lián)系。

I believe for a corporate to grow successfully, it must appreciate the vitality of communication training. There may be special procedures to prevent arguments, reasons to or not to employ people with diverse background, and such.

我相信，一個企業(yè)要想成功成長，就必須懂得溝通培訓(xùn)的生命力?？赡苡刑厥獬绦騺矸乐範幷摗⒐蛡蚧虿还蛡蚓哂胁煌尘暗娜说睦碛傻鹊取?/p>

Business Demographics 業(yè)務(wù)人口統(tǒng)計

Business demography is one of the key factors affecting business success. This is because businesses necessitate the differentiation of their products, depending on different characteristics of the population.

商業(yè)人口學是影響商業(yè)成功的關(guān)鍵因素之一。這是因為企業(yè)需要根據(jù)人口的不同特征對其產(chǎn)品進行差異化。

KFC needs to find its own business demographics to attract customers in many ways. One example of their ‘business demographics usage’ is the location of its shops. KFC used the demographics of local population and families to locate their stores in the optimal place possible. In a region, the whole building is being run as KFC restaurant (E.g. Quay St, Auckland Central), while some KFC shops are located within the Westfield, or other bigger markets. (E.g. Edmonton Rd, Te Atatu, Auckland) It is likely that the prosperity of each shop has varied the population of the potential customers, and considering those demographics, the company would have resulted the number to decide its shop sizes.

肯德基需要找到自己的商業(yè)人口結(jié)構(gòu)，以在許多方面吸引顧客。他們“商業(yè)人口統(tǒng)計使用”的一個例子是其商店的位置?？系禄卯?shù)厝丝诤图彝サ娜丝诮y(tǒng)計數(shù)據(jù)，盡可能將門店定位在最佳位置。在一個地區(qū)，整棟建筑都是肯德基餐廳（例如，Quay St，Auckland Central），而一些肯德基商店位于Westfield或其他更大的市場內(nèi)。（例如，Edmonton Rd，Te Atatu，Auckland）很可能每家商店的繁榮程度都會使?jié)撛诳蛻舻臄?shù)量發(fā)生變化，考慮到這些人口統(tǒng)計數(shù)據(jù)，公司會得出決定其商店規(guī)模的數(shù)字。

Meanwhile, as people request more of nutrition information and processing methods about the products, KFC followed the customers’ needs to communicate with these potential customers. They’ve used methods of:

同時，隨著人們對產(chǎn)品的營養(yǎng)信息和加工方法的要求越來越高，肯德基也根據(jù)顧客的需求與這些潛在顧客進行溝通。他們使用了以下方法：

報紙上的傳單

Television advertisement

電視廣告

Since demographics are the statistical analysis used to identify markets for their goods and services, such communication method was an attempt to adapt into the market regarding to the business demographics (increased number of people requiring more information about the product). Such communication process promotes KFC to attract more customers, as they’ve made their products more reliable, and this can ultimately result into the business growth.

由于人口統(tǒng)計是用于確定其商品和服務(wù)市場的統(tǒng)計分析，因此這種溝通方法是為了適應(yīng)商業(yè)人口統(tǒng)計方面的市場（需要更多產(chǎn)品信息的人數(shù)增加）。這樣的溝通過程促使肯德基吸引了更多的顧客，因為他們讓自己的產(chǎn)品更加可靠，這最終會促進業(yè)務(wù)增長。

Organizational Goals 組織目標

NZ based KFC??’s main goal is to ‘create the tastiest and best-loved chicken in New Zealand’ (??Copy Right 2010 KFC). To share the business objectives with all the staffs and the managers of the chain restaurants within New Zealand, KFC?? uses several kinds of methods to communicate with their employees.

總部位于新西蘭的肯德基的主要目標是“創(chuàng)造新西蘭最美味、最受歡迎的雞肉”（?版權(quán)所有2010肯德基）。為了與新西蘭連鎖餐廳的所有員工和經(jīng)理分享商業(yè)目標，肯德基使用了幾種方法與員工溝通。

Training programme: Every single KFC staff, even a part-time worker, needs to go through the training programme for the first few weeks of their work. However, the company continues the training throughout the entire career with KFC, providing life skills, technical skills, management skills and leadership coaching. One main reason for such intense training programme of KFC is to strengthen their sense of ownership, which includes holding firm on their business goals (??Copy Right 2010 KFC). Employees who went through these training programme will therefore concentrate on creating the tastiest and best-loved chicken (e.g. managers instruct staffs to use better-quality oil, part-time workers pay extra attention in food hygiene).

培訓(xùn)計劃：每一位肯德基員工，甚至是兼職員工，都需要在工作的前幾周參加培訓(xùn)計劃。然而，該公司在肯德基的整個職業(yè)生涯中都在繼續(xù)培訓(xùn)，提供生活技能、技術(shù)技能、管理技能和領(lǐng)導(dǎo)力輔導(dǎo)?？系禄绱司o張的培訓(xùn)計劃的一個主要原因是加強他們的主人翁意識，其中包括堅定他們的商業(yè)目標（?CopyRight 2010 KFC）。因此，通過這些培訓(xùn)計劃的員工將專注于制作最美味、最受歡迎的雞肉（例如，經(jīng)理指導(dǎo)員工使用質(zhì)量更好的油，兼職員工格外注意食品衛(wèi)生）。

Organizational culture and ethics 組織文化和道德

Nowadays, the world is very much globalized that organizations inevitably encompass people from different culture and ethnic groups. It is the organization’s role to have no barriers against individuals with different backgrounds.

如今，世界非常全球化，組織不可避免地包括來自不同文化和種族群體的人。組織的職責是對不同背景的個人不設(shè)置任何障礙。

KFC New Zealand?? requires all members of the organization to use ‘English’ as their official language. To testify this, they have job interviews before they employ the workers. Such process is to allow fluent communication to occur not just amongst the organization members, but also between customers. Therefore official verbal communication is not a problem for KFC??.

肯德基新西蘭公司要求所有組織成員使用“英語”作為官方語言。為了證明這一點，他們在雇傭工人之前要進行面試。這樣的過程不僅可以在組織成員之間，而且可以在客戶之間進行流暢的溝通。因此，官方語言交流對肯德基來說不是問題。

‘Informal’ communication allows members of the organization to strengthen their social bond. Through private conversation, staffs can share common interests and sympathy other than their business conversation. Such behavior virtually improves the relationship amongst workers and increase productivity and efficiency in their production process. Cultural bonding (same culture) allows the members to take coordinated actions. However, there exists undesirable informal communication with members of different ethnic and cultural groups. Existing discrimination or isolation against minor ethic group is officially hard to identify. So members need to gain the ability to communicate with all members without discrimination. This can be done through training programme or national education.

“非正式”溝通使組織成員能夠加強他們的社會紐帶。通過私人談話，員工可以分享除商業(yè)談話之外的共同利益和同情。這種行為實際上改善了工人之間的關(guān)系，提高了生產(chǎn)過程中的生產(chǎn)力和效率。文化紐帶（相同的文化）使成員能夠采取協(xié)調(diào)一致的行動。然而，與不同種族和文化群體的成員之間存在著不可取的非正式交流。官方很難確定存在的對未成年道德群體的歧視或孤立。因此，成員需要獲得與所有成員進行無歧視溝通的能力。這可以通過培訓(xùn)方案或國民教育來實現(xiàn)。

Management of knowledge resources 知識資源管理

Effective Knowledge management directly leads to the development of organizations. It deals with the real world execution including organizational adaptation, survival and competence against environmental changes. It focuses on doing the right things instead of doing things right.

有效的知識管理直接導(dǎo)致組織的發(fā)展。它涉及現(xiàn)實世界的執(zhí)行，包括組織適應(yīng)、生存和應(yīng)對環(huán)境變化的能力。它專注于做正確的事情，而不是做正確的事。

Ongoing training programme of KFC?? mentioned above is a good example of the organization’s effort to manage knowledge resources. Apart from the training programme, KFC?? introduces its members regular performance reports to seek developmental potentials. Through this process, workers can be aware of their company’s position in the market and will be motivated or instructed to find a solution for development. Senior members of the KFC?? also take part in seminars and conferences for technical and strategic breakthrough. These activities allow them to manage their sub-groups more efficiently.

上述肯德基正在進行的培訓(xùn)計劃是該組織努力管理知識資源的一個很好的例子。除了培訓(xùn)計劃外，肯德基還定期向會員介紹業(yè)績報告，以尋求發(fā)展?jié)摿?。通過這個過程，員工可以意識到公司在市場上的地位，并受到激勵或指導(dǎo)，找到發(fā)展的解決方案?？系禄母呒壋蓡T也會參加技術(shù)和戰(zhàn)略突破的研討會和會議。這些活動使他們能夠更有效地管理自己的小組。

Group Dynamics 組動力學

In an organization where teams of human resources are needed to achieve goals and provide innovative products and services, effective team communication is crucial; this is called group dynamics. It is also the ways each person functions to create in total a corporative atmosphere and achieve common goal. The KFC?? has appreciated the concept of the importance of individual’s thinking and meaning to produce collective team thinking and has quoted: “For us, diversity is not a target – it’s a way of life and a way of doing business. Everyone can and does make a difference in our organization” (Yum! Brands, Inc.) The organization believes in the importance of “actively seeking diversity” (Yum! Brands, Inc.) in everyone, meaning that everyone has the potential to participate in solving problems, servicing customers and creating richer culture for the work environment.

在一個需要人力資源團隊來實現(xiàn)目標并提供創(chuàng)新產(chǎn)品和服務(wù)的組織中，有效的團隊溝通至關(guān)重要；這被稱為群體動力學。它也是每個人共同創(chuàng)造社團氛圍和實現(xiàn)共同目標的方式?？系禄苄蕾p個人思維的重要性和產(chǎn)生集體團隊思維的意義，并引用：“對我們來說，多樣性不是目標——它是一種生活方式和經(jīng)營方式。每個人都可以而且確實在我們的組織中發(fā)揮作用”（百勝集團，股份有限公司）。該組織相信在每個人中“積極尋求多樣性”（百勝集團股份有限公司）的重要性，意味著每個人都有潛力參與解決問題、服務(wù)客戶和創(chuàng)造更豐富的工作環(huán)境文化。

In a diverse group, of both culture and character, it is easy to have disagreements and conflicts that may need to be managed rather than ignored. In reaction to such problem, the concept called norms can be put to action; norms are the expectations for behavior of all members working within the team (Renz and Greg, 2000) – in other words ground rules for teams. Explicit norms will make it easier for members to commit to appropriate behavior and avoid unnecessary conflict. (ChaseP, 2003, í??ì?′지: 169)

在一個文化和性格各異的群體中，很容易出現(xiàn)分歧和沖突，這些分歧和沖突可能需要管理而不是忽視。作為對這一問題的回應(yīng)，被稱為規(guī)范的概念可以付諸行動；規(guī)范是對團隊中所有成員行為的期望——換句話說，是團隊的基本規(guī)則。明確的規(guī)范將使成員更容易做出適當?shù)男袨?，避免不必要的沖突。

Table 1, below, shows some possible norms that could be considered by a team that values consensus decision making and wants its members to feel secure enough to express feelings and reveal thought. In other words, norms of high trust and openness to others’ ideas are vital for team learning, and ensure that the team’s energy and intelligence are not wasted .

下面的表1顯示了一些可能的規(guī)范，這些規(guī)范可以由重視共識決策并希望其成員感到足夠安全以表達感受和揭示思想的團隊考慮。換言之，高度信任和對他人想法開放的規(guī)范對團隊學習至關(guān)重要，并確保團隊的精力和智慧不會被浪費。

Table 1: Possible norms to encourage openness. 鼓勵開放的可能規(guī)范。

A Start and finish on time. 準時開始和完成。

B Attend all meetings. 參加所有會議。

C Maintain confidentiality. Note anything you regard as confidential to ensure that it is not discussed outside the meeting.保持機密性。注意任何您認為保密的內(nèi)容，以確保不會在會議之外進行討論。

D Make sure we understand what we will each do and bring to the next meeting. 確保我們了解我們每個人將要做什么，并將其帶到下一次會議上。

E See one another as equal, i.e. set seniority aside. 視彼此平等，即把資歷放在一邊。

F See differences as an asset. 將差異視為一種資產(chǎn)。

G Avoid blaming one person. 避免責怪一個人。

H Learn from mistakes.

從錯誤中學習。

Meeting management 會議管理

“A meeting is the only place a group really exists and takes action as a group, not just as separate individuals

“會議是一個群體真正存在并作為一個群體采取行動的唯一場所，而不僅僅是作為單獨的個人”

There are number of advantages that meetings provide:

會議提供了許多優(yōu)勢：

An opportunity to share ideas and information and contribute one’s thought before a decision is made.

在做出決定之前，有機會分享想法和信息，并貢獻自己的想法。

A ‘human face’ for the organization.

組織的“人性化”。

Interaction between members and solutions to problems can be offered productively.

可以富有成效地提供成員之間的互動和問題的解決方案。

Opportunities to co-ordinate and co-operate.

協(xié)調(diào)與合作的機會。

Increase individuals’ acceptance, build morale, commitment, and create a sense of belonging.

提高個人的接受度，建立士氣、承諾并創(chuàng)造歸屬感。

For something that produces vast outcomes, board meetings are held only less than ten times annually; therefore, it is important to balance the structure of the meetings and manage interaction effectively and efficiently.

對于產(chǎn)生巨大成果的公司，董事會會議每年只舉行不到十次；因此，平衡會議結(jié)構(gòu)和有效管理互動非常重要。

The importance of correct orientation within the board meetings is appreciated by the KFC?? and conducts responsibility:

董事會會議中正確定位的重要性受到肯德基的贊賞，并承擔責任：

In preparation for meetings, Directors are advised to review the materials that are sent to Directors in advance of those meetings. The Board believes it is critical for members to have materials on topics to be discussed sufficiently in advance of the meeting date and for Board members to be kept abreast of developments between Board meetings (Yum! Brandsinc., í??ì?′지: 6). This makes sure everyone understands the meeting’s purpose and ensures the meeting is both productive and satisfying.

在會議準備過程中，建議董事在會議召開前審查發(fā)送給董事的材料。董事會認為，至關(guān)重要的是，董事會成員應(yīng)在會議日期前充分準備好討論主題的材料，并在董事會會議之間及時了解事態(tài)發(fā)展。這樣可以確保每個人都理解會議的目的，并確保會議既富有成效又令人滿意。

To make the meeting more productive, the committee may request any officer or employee of the Company or the Company’s outside counsel or independent auditors to attend a meeting of the committee. This encourages diversity among the meeting participants and sharing of free and useful ideas.

為了使會議更有效率，委員會可以要求公司的任何高管或員工、公司的外部法律顧問或獨立審計師出席委員會會議。這鼓勵了與會者的多樣性，并鼓勵分享自由和有用的想法。

The full Board should engage in discussions on strategic issues and ensure that there is sufficient time devoted to Director interchange on these subjects.

董事會全體成員應(yīng)參與戰(zhàn)略問題的討論，并確保有足夠的時間用于董事就這些主題進行交流。

Stakeholders 利益相關(guān)者

Stakeholders for a corporate would include employees, employers, suppliers, customers, society, shareholders, etc. who can affect or be affected by the actions of the business. The interests for each stakeholder are different, and it is for the corporate to appropriately reach them.

企業(yè)的利益相關(guān)者包括員工、雇主、供應(yīng)商、客戶、社會、股東等，他們可能會影響或受到企業(yè)行為的影響。每個利益相關(guān)者的利益是不同的，公司應(yīng)該適當?shù)亟佑|到他們。

Like almost every other corporate in the world, KFC?? uses internet website http://www.kfc.com/ to reach all its stakeholders at least for the initial phase, such as contact.

像世界上幾乎所有其他公司一樣，肯德基使用互聯(lián)網(wǎng)網(wǎng)站http://www.kfc.com/至少在最初階段接觸到所有利益相關(guān)者，例如聯(lián)系。

For the customers, the comprehensive interests, such as the “value, quality, customer care and ethical products” (Wikipedia The Free Encyclopedia), are guided in the KFC?? homepage within the Nutrition link. Legible guides to nutrition, chicken food allergies and exchange list (a meal planning system developed by dietitians primarily for people with diabetesare targeted for customers.

對于顧客來說，綜合利益，如“價值、質(zhì)量、顧客關(guān)懷和道德產(chǎn)品”（維基百科免費百科全書），在肯德基主頁的營養(yǎng)鏈接中得到指導(dǎo)。營養(yǎng)、雞肉食物過敏和交換清單（一個由營養(yǎng)師開發(fā)的膳食計劃系統(tǒng)，主要針對糖尿病患者的清晰指南是針對客戶的。

For suppliers, the Supplier Code of Conduct is on display in the Social Responsibility link. Compliance with Laws and Regulations, Employment Practices, Audit and Inspections, and Application are explained in detail.

對于供應(yīng)商，《供應(yīng)商行為準則》顯示在“社會責任”鏈接中。詳細解釋了遵守法律法規(guī)、雇傭?qū)嵺`、審計和檢查以及申請。

For the benefit of the society, Packaging and the Environment, and Animal Welfare Program are explained as well. In the details are shown: KFC??’s “commitment to the environment as [they] are to [their] food and customers”, and “the humane treatment of animals”that involves “a farm level audit program leading in the areas of poultry care and handling”.

為了社會的利益，包裝與環(huán)境，以及動物福利計劃也被解釋。詳細信息如下：肯德基“對環(huán)境的承諾，就像他們對食物和顧客的承諾一樣”，以及“動物的人道待遇”涉及“家禽護理和處理領(lǐng)域的農(nóng)場級審計計劃”。

Networks

網(wǎng)絡(luò)

For the network between the corporate and the people outside the business, communication is open to be reached through the contact revealed in the Contact Us link. KFC?? promotes its openness in inviting new employees for numerous positions, such as assistant managers, general manager, shift supervisor and team members, to join their family. Videos filmed by current employees that reflect on their life at KFC?? are available for everyone to watch on their site, allowing second-hand experience prior to applying.

對于企業(yè)和企業(yè)外人員之間的網(wǎng)絡(luò)，可以通過“聯(lián)系我們”鏈接中顯示的聯(lián)系人進行溝通。肯德基通過邀請助理經(jīng)理、總經(jīng)理、輪班主管和團隊成員等多個職位的新員工加入他們的家庭來促進其開放性?，F(xiàn)任員工拍攝的反映他們在肯德基生活的視頻可供每個人在其網(wǎng)站上觀看，在申請之前可以獲得二手體驗。

Conclusion 結(jié)論

In a popular, global scale corporate like KFC??, a community is formed with every individual who take part in the business, from customers to CEO. In such vast community, communication performs a very important role in allowing a fluent and efficient production of goods and services.

在像肯德基這樣受歡迎的全球規(guī)模的企業(yè)中，從客戶到首席執(zhí)行官，每個參與企業(yè)的人都會組成一個社區(qū)。在如此廣闊的社區(qū)中，溝通在實現(xiàn)商品和服務(wù)的流暢高效生產(chǎn)方面發(fā)揮著非常重要的作用。

A good communication is also required in order to exchange information between people with same interest and different culture. Because KFC?? appreciates the need for cultural diversity in its corporate, their attention to communication among employees is underscored.

為了在具有相同興趣和不同文化的人之間交換信息，還需要良好的溝通。由于肯德基意識到企業(yè)文化多樣性的必要性，他們對員工溝通的關(guān)注也得到了強調(diào)。

Punctual meetings are needless to say and are met every time, as compulsory, with bold pre-notification. To make the meetings as productive as possible, many means are incorporated.

不必說，準時開會是強制性的，每次都會提前通知。為了使會議盡可能富有成果，采取了許多手段。

The means to avoid conflict within the company required a special form of communication called ‘norms’. This allowed a civilized compromise to take place between people with different ideas, leading to even better result.

避免公司內(nèi)部沖突的方法需要一種稱為“規(guī)范”的特殊溝通形式。這使得具有不同想法的人之間能夠進行文明的妥協(xié)，從而產(chǎn)生更好的結(jié)果。

Good means of communication within a corporate brings satisfaction to the customers’ needs and the business.

企業(yè)內(nèi)部良好的溝通方式可以滿足客戶的需求和業(yè)務(wù)。

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