Name: XXXXX姓名：

Education background: Undergraduate majored in International Business Administration, Nottingham Trent University教育背景：本科學歷，諾丁漢特倫特大學國際工商管理

Date of birth:出生日期：
 

Course: Master course in Marketing課程：市場營銷碩士課程
 

I am now an undergraduate in International Business Administration, Nottingham Trent University. My major is International Business Administration, and I will be awarded with a bachelor’s degree in July 2010. Now I would like to apply for a place in MSc / Diploma in Marketing in Royal Hollyway of London University.現在的我在諾丁漢特倫特大學國際工商管理讀本科。我的專業是國際商務管理，我近期將獲得一個學士學位，2010年7月。Personal Statement范文現在我想申請碩士/文憑課程市場營銷倫敦大學皇家Hollyway中占有一席之地。
Marketing is the field to which I find myself intensely attracted. To my knowledge, marketing in the coming decade will still be in transition to globalization of market environment, goods and services. During times of transition, more and more people are involved in creating new patterns in marketing. These new patterns means dramatic changes taken place in communication, transportation and transaction. 我發現自己被市場營銷這個領域強烈的吸引。據我所知，在未來十年內將仍然是過渡到全球化的市場環境，產品和服務營銷。在過渡時期，越來越多的人參與創造新的營銷模式。這些新的模式是指在通訊，運輸和交易發生了巨大的變化。All of these changes require people who would like to enter marketing career in the next decade possessing specialized techniques and practices on the leading edge of change. After checking the online prospectus, I get to know that the well-respected MSc / Diploma Marketing programme offered at Royal Hollyway of London University can equip students with current and emerging theories that inform or comment upon the practices of marketing, and enable them to deal with the demands of complex and rapidly changing market contexts. As far as I am concerned, this programme is exactly tailored for me at postgraduate level. I hope that through participating in this programme, I could further develop professional skills like team-building, marketing research skills and diagnosis with implementation techniques on cutting-edge marketing areas. When I acquire a sound basis for marketing management in the Royal Hollyway of London University, I would be able to combine theoretical understanding in marketing with marketing practices, and plan, implement, and evaluate specific marketing programmes. In the meantime, I am planning to design and plan competitive marketing strategies for an international firm operated in China. I believe that the educational experience in Royal Hollyway of London University will help me to see the world’s economic and market environment in ways I have not seen them before, and pave my way to fulfill my career goal.
Now international businesses operated in China are facing many great challenges in marketing. Although after China’s entry into WTO, it has attracted massive amount of international business and trade, a lot of problems related to marketing practices are arising in China’s market environment, such as problems in dealing with cross cultural communication, branding, market analysis and making marketing solutions. In order to make more competitive marketing strategies in China’s business environment, now international firms in China are requiring large numbers of personnel with professional marketing techniques and skills to join in their marketing and management departments. These techniques and skills required can help these businesses to analyze market and economic environment, identify what factors will influence their marketing plans and management decision making. With great attention drawn upon marketing personnel by international firms in China, I am quite confident that I have made up a very wise career plan, and the programme of MSc / Diploma in Marketing offered at your honored university would definitely support me to be involved in relevant marketing or management professions by sound academic basis and advanced techniques and skills in marketing management.#p#分頁標題#e#
In addition to my strong interest in pursuing future career in marketing field, my current academic background and extroverted personality also prove that I am able to become a successful student in your outstanding marketing Center. My current major is International Business Administration, and I will get a Bachelor’s degree from Nottingham Trent University in July 2010. During my previous study in my major, I have attended in many courses related to marketing, economics and trade, such as “Marketing”, “Microeconomics”, “Macroeconomics”, “Finance”, “International Trade”, and “Enterprise Management”, etc. Through participating in lectures, seminars, and doing coursework, these subjects have provide me with foundation of knowledge and skills in relevance to marketing management. Driven by my enthusiasm in marketing, I am also fond of reading extracurricular books on marketing management practices with case studies of well-known joint ventures and international businesses.
In order to develop leadership, interpersonal communication and teamwork skills, I am playing very active roles in many social activities outside class, for example, gymnastic and table tennis club, English speeches competition held by faculties, and debates held by school forums regarding international Business issues. Although I believe that I am capable of finding a job in China with good salary after I graduated from Nottingham Trent University, my future career development and chances for promotion would be definitely limited by my current level of education and lacking of experiences gained in international marketing environment.
Therefore, I am longing for pursuing a postgraduate degree in Marketing, and I am ready to face any challenges posed by my study in the U.K. With the support of the academic foundation built up at my current study, which is in relevance to marketing and management, and my outgoing personality, I am optimistic that I would adapt to new life in a different culture smoothly. In the meantime, I could successfully complete my postgraduate study in the Royal Hollyway of London University.
Thank you for your time and attention on my above essay. Your kind consideration on my admission to programme of MSc / Diploma in Marketing offered at your university would be much appreciated.