定制服務將中國未來的時裝市場流行？

 

就像我在個人陳述中所說的，我想開始我自己的時裝生意，這是個性化的服裝品牌。我想如果這是可行的。此外，在全球化時代是服裝營銷有一個獨特的視角，并且是重要的。據BOF的一份報告顯示，中國消費者仍占全球購買量的33%，而中國本土品牌或國內市場或國際市場的影響力仍然不高。因此，如何在中國的堅實的基礎，也是我的研究目標建立一個時尚品牌。

首先，我將討論過去歷史上個性化產品的發展，并擴展未來可能出現的理論。利用大數據和技術的優勢來預測這種營銷趨勢的可能性。通過總結這一概念的強度來證明其可行性。此外，我將對我的目標客戶進行問卷調查。并引導一個理論來支撐我的策略。

 

Proposed title: Will customized service be popular in the future fashion market in China? 

 

Introduction 簡介

Like I said in my personal statement, I want to start my own fashion business which is personalized clothing brand. I want to see if this is workable in China and the reason for it. Furthermore, in the era of globalizationit is important to have a unique perspective on fashion marketing. According to a report on Bof, indicates that Chinese consumers still drive 33 % of global purchases, while we still lack domestic brands which can be influential or representative of both local or international market. Therefore, how to build a fashion brand with the solid foundation in China also is one of my research targets. 

 

Abstract 摘要

 Firstly, I will discuss the development of the personalized product in the past history and expand the theory might be happening in the future. Take advantages of big data and technology to predict the possibility of this marketing trend. By summary the strength of this concept to prove the feasibility. In addition, I will structure a questionnaire survey for my target customers. And conduct to a theory which can underpin my strategy.

Then I will analyze the existing succeeded cases in both China and other brands all over the world. To study and research how they adjust their marketing strategy over the time, branding themselves and the key to triumph. Meantime, I also need to figure out the reasons of failure cases in China by analyzing fashion market and the crucial issues that happened to the brand. 

 Thirdly, I will propose what kind of problems that might occur in future by sourcing the data and collect the report and news from WWD, BOF, Forbes, etc. what’s more, I want to interview professionals who work in the related field and ask about their opinions and experiences. 

Last but not the least, how to avoid and solve the problems is also need to think about it. Then, compare and analyze the strength and weakness of my theory to get the final result.#p#分頁標題#e#