留學生哈根達斯銷售心得dissertation范文-A study of developing and training in Haagen-Dazs in China
 
這個研究的主題。這個研究主要是關注中國哈根達斯員工的未來發展和培訓體系。
選擇這個主題的合理性：冰淇凌在中國的每個人的心中都是根深蒂固，尤其對于一些年輕的情侶。在1996年，哈根達斯首次出現在中國的冰淇凌市場上，主要位于上海南京，直到現在已經有了16年的歷史了。冰淇凌的價格比普通冰淇凌貴5-10倍，成為了最貴的冰淇凌。這個品牌意味著愛情和時尚。

The topic about this research
This research will focus on the future development and the training system of employees in Haagen-Dazs of China.
The rationale for selecting this topic
 

  Ice-cream as a ready-to-eat food is popular for everyone in China, http://www.ttc-switch.com/Assignment_Writing/ especially be loved by young people. In 1996, Haagen-Dazs first came into Chinese ice-cream market in shanghai Nanjing road, till now, about 16 years (China business review, 2004). Haagen-Dazs’s price than ordinary ice-cream 5-10 times. It has been reached the top of this area. The brand means romantic and fashionable in china. But, in the future, how Haagen-Dazs maintain the position and the reputation in this market? The market demand is always changing, the company must develop to adapt the changing. The development and training is a key point to a company. The people are the most important part in the company. What people suit for work in Haagen-Dazs? In the future, should Haagen-Dazs put core in market development or food innovation? These are all my interested. So I want to investigate this topic, and to know the trend about this company, the company need what employees.

Research question and objectives 
 
 

1. What is the strategy and tactic of Haagen-Dazs?

From this we can know the long term and short term strategy about Haagen-Dazs. Strategies can tell us what to do and what not to do. Reconnecting with strategy, can help manager know which of our food or service are the most distinctive, which of the activities in our value chain are the most effective and which of our customer are the most satisfied.

 
 

2. What are the training policies and training systerm of Haagen-Dazs?

Training and development appear to transmit a message to employees that it is in interest of the organization to have them stay (Katou, A.A. and Budhwar.  2007). It from another angle encourages employees. http://www.ttc-switch.com/kjzy/ Effective training can makes employees more professional. The training can help employees know how to satisfied different customers. And good policies can let employees feel satisfied and security work in this company.

 

3.  Orientation

Employee orientation or induction is a key part of the training and development process (Raymond J. Stone, 2011). Some researches indicate orientation can save money for company and the most contribution for company is reducing the stress of new employees.

 

4.  What are the business, technologies, organizations and social changes?#p#分頁標題#e#

If Haagen-Dazs can adapt to these changes very well, I purpose the promise of this company will keep the position of ice-cream market in china. The step of technologies change is greater than before. Haagen-Dazs should invent new flavors of ice-cream constantly to play up to customers’ taste. Work structure and social attitude always change as well. Focus on it, the company can adapt, grow and develop well.

 
 

5. Planning and development

Knowing above elements, then to learn the planning and development may be easier. The planning determines what to do in the future. So, the development of Haagen-Dazs depend on the planning.

  Research methodology

 
  In order to learn this topic about Haagen-Dazs company, the following methodologies were employed:
 

1. Gathering the data from UCD library

In order to learn the information, I use the articles and newspapers from UCD library.
 

2. Gathering the data from internet

I use the Haagen-Dazs official website in china to learn the background of this company. And some information like customer taste about ice-cream are search from other website.
 

3. Gathering the data from text book

 
 

 Referencies

 

1. Haagen-Dazs in China, China business review, 2004
2. Limited edition flavor unveiled for Haagen-Dazs, Wholesale News, 2011
3. Harman and Alan, Jan2009, Haagen-Dazs design competition,  Bee culture , p65-65
4. King and Paul, Haagen-Dazs café,  In-store,  July 2005 p54-54
5. Katou, A.A. and Budhwar. 2007,  The effect of human resource management policies on organizational performance in Greek manufacturing firms.
6. Raymond J. Stone, 2011, Huamn resource management, seventh edition, John Wile & Sons Australia Ltd,  p363
7. Yap and Jimmy, 2004, http://www.ttc-switch.com/Economics/ Haagen-Dazs plays up global taste trip.
8. New pack design for Haagen-Dazs ice cream tubs, wholesale news, Dec 2011
9. Consumer offer a chance to win a list dates with  Haagen-Dazs,  Wholesale news,  Jan 2011
10. Haagen-Dazs it is girl’s time,  campaign(UK),  2011
11. The Haagen-Dazs shop company, distribution and retail   [05/02/2012]
12. The philosophy of Haagen-Dazs