Bournemouth University
The Media School
Coursework Assignment Brief課程essay簡介 
Programme Title MA Media production framework
Title of Brief: Critical Essay雜文 
This assignment is a worth 100% of the overall unit mark(Each piece of coursework may vary according to the unit)這次essay占單元總成績的全部成績（每次課程essay根據單元的不同而有所調整。）

THE BRIEF簡介

You have a choice to answer either a), or b) below:你必須在以下a)或者b)兩個題目中選一個來作答。

a) How far would you argue that technology drives change in narrative construction? 你認為，技術在敘事結構變化中驅動作用有多大？

Evaluate the relationship between technology and narrative, focussing upon a specific subject area, e.g. a genre, medium, a director, a theme, a process (eg digital editing) 集中在某個特定的學科領域，例如一個流派，媒介，一個導演，一個主題，一個過程（如數碼編輯），評估技術和敘事之間的關系。

or

b) Choosing ONE aspect of narrative (eg structure, myth, genre, point of view, realism) show how an understanding of the applicable theory can benefit writers/editors/directors/producers/cinematographers/sound designers in the creation of original narratives. 選擇一個方面敘述（如結構，神話，流派的角度來看，現實主義）展示了如何適用理論的理解，也有利于編輯/作家/導演/生產商/攝影師/音響設計師在創建原始的敘述。

For example, you might want to show how an understanding of mythology has helped writers to keep the Arthur narrative ‘alive’ – e.g. by comparing the film Excalibur and the recent TV series Merlin. 例如，您可能想展示對神話的理解是如何幫助作家保持亞瑟•敘事經久不衰的- 例如，比較把電影Excalibur和最近的電視連續劇梅林進行比較。

In either answer, a) or b), your discussion must demonstrate your knowledge of theory relevant to your chosen aspect, and provide a clear relation between theory and practice. a）或b）中任意一個的essay，你的討論必須證明你對你選擇方面的有關理論的知識，并提供一個明確的理論和實踐之間的關系。A simple description of theory or the chosen aspect will not suffice - you need to investigate, challenge, synthesise, and present your own arguments. 對理論或選擇方面的簡單說明將是不夠的 - 你需要進行調查，挑戰，揉合，并提出自己的觀點

NB There are examples of good past essays, on MyBU.在MyBU有一些比較好的過去文章例子。

You may present your essay in any medium.
Possible media: a written essay will be 5,000 words in length maximum, including all quotations;
a video would probably be between 5 and 10 minutes long;
an interactive site (e.g. blog) will contain 4,000 words plus images, film clips etc, up to a suggested maximum of 10 screens;#p#分頁標題#e#
a podcast will be around 15 minutes long.

NB because of pressure on MA Directing equipment, you will need to use BU kit, or your own kit and/or resources (e.g. editing) if you choose to submit your work in an alternative medium to writing. 因為MA指導設備的壓力，如果你選擇用另一種介質來提交essay，您需要使用BU包，或你自己的工具包和/或資源（如編輯），

ASSESSMENT CRITERIA評估標準
All the ILOs for this unit are covered by this coursework.
You will be assessed upon the following specific criteria for this piece of work:

•Clarity and strength of argument, using relevant scholarship and illustrative examples as supporting evidence
•Appropriate use of chosen medium to present your work
•Accuracy and clarity of expression (grammar, spelling, presentation in your chosen medium)
•Accurate use of Harvard system referencing, appropriate for your chosen medium. (You must acknowledge your source every time you refer to others’ work, using the Harvard System. Failure to do so amounts to plagiarism which is against University regulations.  Please refer to for the University’s guide to citation in the Harvard style.)

Please read the generic Masters level assessment criteria in the unit guide for guidance as to the overall standards of work expected.

SUBMISSION DETAILS提交細節

Can be submitted as, eg, a blog (file on disc+URL), video (disc + eg vimeo URL) a sound essay (on disc and URL if appropriate), or hard copy+disc essay in Word format. You must submit your work to the assignment hand-in desk Weymouth House. Provide the standard front sheet plus all relevant details, eg URLs and disc copies.

DEADLINE截止日期

Hand-in date 12 noon Tuesday 8th January 2013
Your feedback and mark for this assignment will be provided on or near to 5th February.

HELP AND SUPPORT幫助和支持

You can get tutorial support from your seminar leader and learner support team. Speak to Jim Pope if unsure about how to access support.
•You must acknowledge your source every time you refer to others’ work, using the Harvard Referencing system (Author Date Method). Failure to do so amounts to plagiarism which is against University regulations. Please refer to  for the University’s guide to citation in the Harvard style.
•Students with Additional Learning Needs may contact Learning Support on •General academic support is available via the Academic Skills community on myBU.
•Additional support is provided by the School. International postgraduate students should contact Sue Court, all other undergraduate and postgraduate students should contact Marian Mayer via Christine Clack, to make an appointment. They are both based in W218.http://ukthesis.org/xxhzsglzy/
•If you have any valid mitigating circumstances that mean you cannot meet an assignment submission deadline and you wish to request an extension, you will need to complete and submit the Mitigating Circumstances Form for consideration to your Programme/Framework Administrator together with appropriate supporting evidence (e.g., GP note) normally before the coursework deadline. Further details on the procedure and the mitigating circumstances form can be found at  Please make sure you read these documents carefully before submitting anything for consideration.#p#分頁標題#e#

Disclaimer: 免責聲明： The information provided in this assignment brief is correct at time of publication. In the unlikely event that any changes are deemed necessary, they will be communicated clearly via e-mail and myBU and a new version of this assignment brief will be circulated. Version: 1