英國市場營銷ESSAYdissertation：An Assessment of the Business
11-09, 2010
dissertation題目：An Assessment of the Business Perceived Impact of ‘The Water Horse: Legend of the Deep’ on Tourism Patterns in Loch Ness Area in 2008 （詳細解釋在附件的需求標準信中）
dissertation語種：英文
寫作報酬：16000
您的研究方向：旅留學生畢業dissertation游營銷-市場營銷
是否有數據處理要求：是
您的國家：英國
您的學校背景：University of Stirling 全英40左右
要求字數：15000字
dissertation用途：碩士畢業dissertation Master Degree
是否需要盲審（博士或碩士生有這個需要）：否
補充要求和說明：1.已有A grade proposal.見附件一
2.需要調查問卷及SPSS基本數據分析
3.文獻條目80-100
其他要求在附件的需求標準信中
THE IMPACT OF ‘THE ‘WATER HORSE’: LEGEND OF THE DEEP’ IN 2008
Survey on Businesses in Loch Ness Area
Your Business Profile
1. What type is your business? (Please tick one box)
□ Hotel/Guest House
□ B&B
□ Self-catering
□ Camping/Caravanning
□ Visitor attraction
□ Transport
□ Pub/Inn
□ Cafe
□ Restaurant
□ Gift shop
□ Shop (Not gifts)
□ Other (please state)
2. How many people does 留學生畢業dissertationyour business employ at present, including the owner/manager? (Please enter current number in each of the boxes. Include any owners/partners or family members working in the business.)
□ Full-time (more than 30 hours/week)
□ Part-time (less than 30 hours/week)
3. Whereabouts in Loch Ness area is your business located? (Please state town/village/place.) _________
Your Business During April to September 2008
4. What were the main trends in your business during this period compared with previous years? (Please tick one box for each row):#p#分頁標題#e#
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Increased
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Remained same
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Decreased
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Don’t know
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Number of customers
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Average spending by customers
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Overall business turnover
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Overall business profitabilty
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5. (i) If you noticed an increase in turnover, this year, what would you estimate the likely % increase to be?
________% increase
(ii) Do you think turnover has increased as a result of the ‘Water Horse’? YES/NO
6. (i) Comparing the months in turn with previous years, do you think the number of customers in your business has any change?(Please tick one box in each row)
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Increased
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Remained same
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#p#分頁標題#e#Decreased
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Don’t know
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April
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May
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June
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July
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August
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September
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(ii) If you noticed an increase in customer number, do you think it is the result of the ‘Water Horse’? YES/NO
7. (i) Can you estimate what percentage of your customers were families with young children in 2008?
__________%
(ii) Is this more than you would normally receive? YES/NO
(iii) In previous years, what percentage of your customers were families with young children?
__________%
Your Perceived Impact of ‘Water Horse’ on Tourism Pattern
8. Which of the statements below applied to your business in the summer of 2008? (Please tick one box in each row and leave your comments if available):
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#p#分頁標題#e#Yes
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No
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Comments
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I had to increase staffing beyond normal levels
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I had to order in extra products/goods than normal to meet demand
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#p#分頁標題#e#My business was busier than I would normally expect
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9. Which of the statements below best describes your business experience? (Please circle one number in each row)
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Strongly
Disagree
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Disagree
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#p#分頁標題#e#Not Sure
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Agree
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Strongly Agree
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Not applicable to me
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I was surprised by the number of visitors as a result of ‘Water Horse’
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4
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5
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#p#分頁標題#e#‘Water Horse’ had a noticeable impact on my business in 2008
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2
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3
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4
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5
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Families with young children were a visible part of my customer base
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1
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3
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4
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5
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#p#分頁標題#e#My business was not equipped to deal with under 5’s
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5
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10. Which of the following statements best describes your opinion of the tourism pattern induced by ‘Water Horse’? (Please circle one number in each row)
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#p#分頁標題#e#
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Strongly
Disagree
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Disagree
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Not Sure
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Agree
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Strongly Agree
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‘Water Horse’ has been the most effective force in bringing visitors to Loch Ness in recent years
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1
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2
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3
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4
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5
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#p#分頁標題#e#‘Water Horse’ helped to extend the tourist season in Loch Ness area
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2
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5
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‘Water Horse’ perpetuates the myth of Loch Ness to potential visitors
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#p#分頁標題#e#The myth of Loch Ness has a great power in inducing visitors.
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5
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‘Water Horse’ does not attract the right type of visitor to Loch Ness
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#p#分頁標題#e#I do not expect the effect of ‘Water Horse’ to last in the long-term
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I think that the theme of Nessie myth has been promoted too much
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5
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11. Do you think ‘Water Horse’ has any negative impacts on the tourism of Loch Ness area? Please tell me about your experiences of any of these impacts.
Traffic congestion/parking problems
Too many people in the gateway of Loch Ness
Overcrowding on public transport of boat cruises
Lack of profitability due to price concessions for under 5’s
Other impacts (please specify) _________
12. (i) If you witnessed an increasing family market in 2008, do you make any changes this summer in your business?
(Please tick one box in each row)
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Yes
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No
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#p#分頁標題#e#Not applicable to my business
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Changes to accommodation
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Remove price concessions for young children
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#p#分頁標題#e#Obtain license to produce ‘Water Horse’ souvenirs
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Changes in marketing literature
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Increase appeal for children in some way
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#p#分頁標題#e#Other changes (please state)
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13. Do you develop any new tours related to ‘Water Horse’ this summer or plan to do so next season?
Yes
No
Not applicable to my business.
If yes, what are they?
Boat tours
Walking tours
Cycling tours
Others (please state)
14. Which of the following statement best describes your view of ‘Water Horse’ and the myth of Loch Ness Monster? (Please tick one box)
They are just the right means of promotion for Loch Ness
I do not care about these themes
I am a little worried as they cause some negative effect
They are promoted too much and I am opposed to them.
15. Do you think that the impacts of ‘Water Horse’ continue into this summer? Please tell me whether there are any trends below in 2009. (Please tick one box in each row)
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#p#分頁標題#e#
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Yes
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No
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Not applicable to my business
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Increasing in enquiries about activities relating to ‘Water Horse’
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Increasing in bookings
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#p#分頁標題#e#High volume of family visitors with young children
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Please leave your comments if you have any relating experiences
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There is just one further question for categorisation purposes. You do not have to answer but you are reminded英國dissertation that the response will remain confidential.
16. What do you estimate your annual turnover to be? (Please tick one box):
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£10,000 or below
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£50,001 - £100,000
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#p#分頁標題#e#£500,001 – £750,000
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£10,001 - £30,000
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£100,001 - £250,000
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£750,001 - £1m
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£30,001 - £50,000
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£250,001 - £500,000
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#p#分頁標題#e#More than £1m
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Please write your name and email address if you wish to enter the prize draw:_______________
Thank you so much for your time and help.
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