Introduction
With the speeding development of information product, computer is becoming daily necessities in most people’s life and working. The stuff which our hands touch longest of course is mouse. The youth 留學生dissertation網also like buy some mousse which are fit for them. The speed of introducing new mouse is very impressive. It also attracts many young people to replace their equipment quickly. A good quality mouse can let them freely in the network game fun, like a hero in the hands of the sword.

Actually, I am going to plan and prepare to start a new mouse company. Our company aims to launch a variety of novel mouse models for different classes and occupations, not just only for the young man in the network games. From design to internal performance, we need to design a different mouse for different people. The rule of customer fist is never change. How to capture the customers’ mind is the key to a company invincible. We will always pay attention to customer needs, improve our product quality, improve our performance and strive to provide customers with cost-effective products.

In this plan, firstly, how our campany oparetion will be introduced. Secondly, we will analyze the market environment. Thirdly, use the SWOT analysis to analyze the competition. Fourthly, marketing strategy is designed. Finally, through my budgets and forecasts, they may show how much the income will be received and the expense will be spent.
Company operation
Our company is aimed to design mouse suitable for customers, therefore, customer demand is our pursuit direction, customer satisfaction is our forward momentum, customers ideas is our self-improvement of the standard. First, we will serve the teaching and Internet cafes and other leisure entertainment. The company operations rely on the systematic, information and professional distribution http://www.ttc-switch.com/dissertation_writing/Marketing/system. The most advanced ERP management system, the most advanced computer technology, the most advanced sensor technology, the most advanced embedded technology and the best team will create the most advanced products.

Company purchase
The company insists on honesty, customer interest first as business purposes. We will always pay attention to customer needs, the company website as a platform, pay attention to customer feedback, providing customers with a variety of consulting services. And market-oriented, speed up the pace of product updates, thus ensuring the quality of our products and fashion, meet the people's pursuit of performance, personality and convenience. We will later expand our business to research institutions and commercial companies. Our long-term objective is to be International Mouse Production Company. Our products will be all over the world.

Company culture
We adhere to the team concept of "tacit trust, risk sharing", innovative ideas of "sustainable innovation, breaking the traditional", concept of talents as "were applicable to their position, place his or her own person", the ideas of quality by "high standards, fine, zero defect", the marketing idea of "for the user to create value, for enterprises to win friends". Externally, we shall foster a positive corporate image, so that each user can have their own satisfaction with the product and serve; internally, we will try our best to create a self-study, self-motivated teamwork environment for each employee to strive together and grow together with the company for a successful business.#p#分頁標題#e#

Company equipment
High standard of equipment is an important guarantee for producing high quality products. Our company equipment plan includes:
Firstly, Management Information System and Network Information Platform
The most advanced ERP management system was introduced within the company to build a management platform. Through this platform, the company's product design, production, marketing, personnel management processes effectively combine to form a law of strict management procedures. Enterprise's external Web site will be open to all users. The user can browse through the website of our latest products, order products, leave messages about products and services to us. The company will response to these message and make some replay.
Secondly, Advanced production equipment and testing instruments
The company will introduce the most advanced mass production facilities, strict quality control guarded every pass. Every product undergoes strict quality and safety testing, and then presented to you.

Organization structure
Our company is divided into the design, production, human resources, marketing, the main four sectors. Each department set up a department manager, responsible for the departments related to management. A general manager is set to manager of the four departments. Above the general manager of the company is board of directors. Department managers are responsible for general manager, and general manager is responsible for board of directors. At the beginning of the business, we need 4 directors, 1 general manager, 4 department manager, 60 staffs.

Marketing analysis
Market analysis allows us to clearly understand customer needs. Based on effective market analysis we can make the right marketing strategy which is the necessary stage to reach our economic goals.
With the rapid decline in the price of notebook computers and business-type people increasing, the demand for wireless notebook mouse on the market is bound to become another highlight. After all, the economy and conditions allow, the vast majority of computer users are more willing to use a mouse rather than the computer's touch pad, which can provide more precise positioning and rapid movement than touch pad. From the current market positioning for notebook computer users’ mouse product, both wired mouse and wireless mouse, starting from the actual usage of view, the wireless mouse is undoubtedly more suitable for notebook users to carry. But for desktop users, their needs are more tend to feel comfortable, strong performance and rich features, while not binding on the cumbersome wires and provide substantially the cleanliness of the desktop. But for gamers, a mouse for playing games with a comfortable feel is not enough, and the more important is to have a higher scan rate. If the 留學生dissertation網scan rate is less than 6000FPS, it will prone to the phenomenon of dropping frame, pointer difficult to locate, thus greatly affect the game players control the game. However, the wireless mouse because it is wireless transition, inevitably there will be a little delay, even though probably only a little, for some of the high precision of the game is also fatal. For the gamer, the mouse is a great loss. As long as the slightly become insensitive, it will be weeded out. This will cause the mouse is a big demand.#p#分頁標題#e#
Mouse, as a medium between human and network information, plays an important role in human’s everyday life and study. With the acceleration of information society, the mouse is an indispensable tool for people access to the information. The mouse has a huge potential market, which waiting for us to dig.