Moaiile iitie: Manceting Managemen 市場管理

Lecturer: Dr. Phoebe Wong

Credit Value:  io Credits

Module Level: 7 (Core)

Remarks：備注：

1。分配是一個單獨的報告：

2。只有一個報告承載這項任務的1009,6：

3。這應該是3000%+／- 1096，長度為這項任務，任何偏離將被處罰；

4。該報告應包括介紹，主要結果和結論。所有的源部應得到承認和應附的參考名單。

5。分配應當打字；

6。我稿日期為2011年3月23日；

7。這種分配占i00~6，在此模塊中的總評估。

1. The assignment is an individual report;

2. There is only one report carrying 100% in this assignment;

3.It should be 3000 words +1- 10% in length for this assignment, any deviation from this will

be penalised;

4. The report should include an introduction, main findings and conclusions. All sources should

be acknowledged and a reference list should be attached.

5.Assignments should be typed;

6. Deadline for submission is 23 March 2011;

7. This assianment accounts for 100% of total assessment in this module.

 

Assignment requirement：轉讓要求：

此任務的設計是一次實戰演練在營銷管理，提高你的能力，適用于一個真實生活中的業務設置課程內容。預計 完成所有三個問題，確保他們在指定的日期提交。所有的參賽作品必須打字，很好地奠定了，寫在一個適當的 標題（介紹，主體部分和結論性意見）及第學術風格。請確保所有提交完全是你自己的工作。

This assignment is designed to be a practical exercise in Marketing Management,enhancing your ability to apply course content to a real life business setting. You are expected to complete all three questions ensuring that they are submitted by the specified date. All submissions must be typed,  be well laid out,written in an academic style with appropriate headings (introduction,main part,and concluding comments) and sections.Please ensure that all submissions are entirely your own work。
你應該分配結構，使讀者很容易理解，使用段落分開點和副標題，以突出題材。你可以假設讀者有一個良好的知識的題材，但你不應該離開讀者參考，寫的是什么。這意

味著，您使用的解釋和論證來支持你的論點應當明確。同時，你應該包括詳細的補充材料，附錄中，而不是在正文中。

You should structure the assignment so that it is easyfor the  readers  to  understand,  using  paragraphs  toseparate points and subheadings to highlight subject matter. You may assume that the readers have a good knowledge of the subject matter, but you should not leave the readers to make references from what is written.  This means that the explanation and argument you use to support your points should be made explicit. As well, you should include detailed SUDDlementarY materials in aDDendices rather than in the main text.#p#分頁標題#e#

Guidelines for report writing報告寫作指南

該報告應該是免費的，從口語化的語言，拼寫，語法和排版錯誤。該報告必須包含以下幾個部分：

一，分配封面。

二。宣言。的聲明載于附錄2的樣本，供您參考。

m。執行摘要。概述你的分配和結果。

四。表的內容。必須清楚地表明章節和小節。

五言。提供簡要說明報告范圍。

六。討論和分析。表示在所有三個問題的討論營銷理念及審慎分析國泰實施營銷活動和戰略應用。

七。結論。概要討論。

Ⅵ皿。引用。你已經使用的信息來源在您的報告，如期刊文章，書籍，會議dissertation，報紙和網站（哈佛參照系

統）的名單。

九。附錄。支持不是在文本信息的集合。

The report should  be free from colloquial language, and spelling, grammatical and typographicc

errors. The report must contain the following parts:

I. Assignment cover sheet.

II. Declaration. A sample of the declaration is attached in Appendix 2 for your reference.

III. Executive summary. An overview of your assignment and findings.

IV. Table of contents. Sections and subsections must be clearly shown.

V. Introduction. Provide a brief description of the scope of your report.

VI. Discussions and analysis. Discuss marketing concept stated in all three questions and critically analyse mariceting activities and strategic applications implemented by Cathay Pacific.Conclusion A summarv of the discussion

Learning outcomes covered：學習成果包括：

該分配被設計為

（一）加強營銷管理理論基礎的理解，

（二）提高你的能力來分析品牌的作用在營銷管理中，

（三）了解參與營銷活動的管理營銷理念和戰略應用的組件。

This assignment is designed to

(a) enhance your understanding of theoretical foundations of marketing management,

(b) improve your ability to analyse the role of branding within marketing management, and

(c)  understand components of marketing concept and their strategic applications involved in

the management of mari<eting activity.

Topic http://ukthesis.org/dissertation_writing/MBA

Case Study: Cathay Pacific (CX)

Project Value: 100%

Background of Answer All 3 Questions:

1) Discuss the strategic importance of segmentation, targeting and positioning for organisations competing in today's business world and then apply the concept of segmentationto Cathay Pacific (30%).