Result of Questionnaire Survey in Internet Fora
互聯網論壇的問卷調查結果

Background:
背景

From 20th September 2010 to 19th October 2010, a web survey was conducted amongst the participants of four fora. This questionnaire-based web survey aims to assess people’s activeness and participation level in these fora, their perceptions of their online communication process and potential opinion leadership, and effects of the process through users’ self-reporting approach. It is used to determine the need for communication in Internet fora to do more to support or trigger more communication.
從2010年9月20日至2010年10月19日，進行了網絡調查參與者之間的4個論壇。基于此問卷網上調查旨在評估人們的積極性和參與程度在這些論壇，他們的網上溝通過程和潛在的意見領袖，他們的看法，和影響的過程中，通過用戶的自我報告的方式。它被用來確定通信的需要在互聯網論壇上做更多的支持，或引發更多的溝通。

Scope of Survey
調查范圍

During the 30 days of web survey, an online questionnaire has been deployed via E-Mail’s news letter (LocalSustUK & ClimateConcern) and online fora (Transition Town & Our Planet / Earth Day), and there are 148 responses received in this period. Nevertheless, after reviewing and cleaning those uncompleted responses, only 119 completed responses of the survey were received from respondents, distributed in four fora as 35 responses from ClimateConcern, 53 responses from LocalSustUK, 20 responses from Transition Town, and 11 responses from Our Planet. These fora are focused on climate change issues, and environmental issues.
在為期30天的網上調查，網上問卷已部署通過E-Mail的的新聞的信（LocalSustUK＆ClimateConcern）和網上論壇（過渡鎮和我們的地球/地球日），并在此期間有148收到的答復。然而，經過審查和清理那些未完成的響應，共收到僅為119完成調查的回應，從受訪者中，分布在四個論壇35反應ClimateConcern，53反應LocalSustUK，從過渡鎮20份答復，從我們的星球和答復11。這些論壇都集中在氣候變化問題，環境問題。

The Communication Process
溝通過程

The result of survey reveals that most responders claim they are registered members of the selected forum (94.3% in total) whereas the questionnaire is not only accessible by group members (See Figure P1. in Appendix). This implies that the survey would tend to present those registered members’ communication activities.
調查結果表明，大多數應答者聲稱，他們選定的論壇（占總數的94.3％），而注冊的會員調查問卷不僅是小組成員訪問（見圖P1附錄）。這意味著，本次調查將目前傾向于那些注冊會員交流活動。

1. Frequency & History of Participation:#p#分頁標題#e#
參與頻率及歷史：

Most respondents do not visit fora on a frequent basis (1~2 times a day), but there is a significant population claiming that they access forum every time while they log onto Internet (As Figure 2 presented below). Analysis of four fora responses comes out similar distribution as seen in Figure F1.
大部分受訪者不訪問論壇頻繁的基礎上（1?2次），但有一個顯著的人口，聲稱他們每次訪問論壇，當他們登錄到互聯網（如圖2下文）。四個論壇反應的分析來看到了類似的分布圖F1。

A Considerable portion of responders became members only 1 years ago (38.5%), and most respondents (72.1% in total) are members in 2 years time. In particular, 20% of responders say they attend this forum only recently (in 2010). Comparing with the establishment of ClimateConcern (can be dated back to 2000), LocalSustUK (can be dated back to 2001), some pilot Transition Town Groups (can be dated back to the 2007), and the OurPlanet Group on MySpace (can be dated back to 2006), the relatively young age of participation implies the usage of this forum has a pattern of lifecycle, and the activeness of membership is not sustainable.

 

F2-1.Period of Participation (Climate Concern)



F2-2. Period of Participation (LocalSustUK)



F2-3. Period of Participation (Transition Town)




F2-4. Period of Participation (OurPlanet / Earth Day)



 

 2. Level of Activeness
主觀能動性的級別

For measuring the level of activeness, the questionnaire of web survey asked responders the situation of posting message (either articles or replies) in their fora, and the general results have shown in the figure below (Figure A1-1):
網絡調查問卷對于測量華麗的水平，要求應答的情況在他們的論壇上發布消息（文章或回復），成績一般都在下面的圖（圖A1-1）所示：

 
*Messages include articles and replies
  

As presented in Figure A1-1, more than 44% of responders claim that they have both posted and replied to articles on their forum. The significant proportion of interactive communicators (members who post and reply messages) have been found in all these four fora (See Appendix R3), while another considerable amount of responders also ever replied or posted articles. Nevertheless, the proportion of replying others’ messages (85.3%) is significant higher than posting articles (51.47%), indicating some members do trigger more discussions by posting articles.

In the Cross Tab / Chi-Square Testing of Q5-1 & Q5-2, it is found that people’s activities of postings are highly relevant to the obtained responses (p=0.012 < 0.05). Most responders suggest that their postings (including articles and replies) have ever been replied by some other members in the forum. This indicates a highly interactive communication flow among communicators within their online groups.
Q5-1＆Q5-2在十字架上的標簽/卡方檢驗，它被發現，人們的活動是高度相關的貼子得到的答復（P = 0.012<0.05）。大多數應答者表明，他們的帖子（包括文章和回復）曾經被另一些委員在論壇回答。這表明一個高度互動的傳播者在他們的網上群體之間的通信流量。

The necessity of access is also probed through the Q4 of the questionnaire. In Q4 (See Appendix R3), no specific enthusiasm of accessing these fora has been reported, and most responses tend to describe their necessity of access among “occasionally (every 2 or 3 times I access Internet)” (40.63 %) and “if they have some time to surf Internet for leisure purposes” (24.22%). The reported low necessity of access indicates that people tend to separate their needs of accessing Internet and accessing their fora, and having discussions in these fora are not their main reason to surf Internet. However, the tendency has a slightly difference among these four fora: most responders from ClimateConcern (8%), Transition Town (8%), and Our Planet / Earth Day Groups (6%) say they access this forum occasionally (every 2 or 3 times when they access Internet), while significant proportion (26%) of LocalSustUK’s members claim that they “quite often access this forum while I log onto Internet”. The difference implied that the LocalSustUK Group has more active members who have higher necessity of access their forum.
訪問的必要性還探討通過Q4問卷。在Q4（見附錄R3），一直沒有具體的訪問這些論壇的熱情報道，大多數的反應往往“偶爾（每2或3次，我訪問Internet）”（40.63％）來形容他們之間訪問的必要性，“如果他們有時間上網休閑的目的“（24.22％）。