案例分析對象：Coca-cola

1.Analyze its 4Ps Product:

Coca-cola came into birth in 1886, which rank first in the global beverage now. It is popular for its refreshing effect . The consumers are widely ranged ,from the children to the old .

Price: Coca-cola company have adopted the penetration pricing since it came into the Chinese market,which makes them increase sales and market share.It is also prevalent for its reasonable price among the mass.

Place: Its market concept is worth noting. From 3A(available,affordable,acceptable) to 3P(pervasiveness,preference,price to value) ,we can find that it’s focus on the brand and the faithfulness for the customers rather than the price.

Promotion:No wonder commercials play an important role in the marketing strategy of Coca-cola. Famous stars form celebrity effect as spokemen .In terms of public relations , Coca-cola develops a good brand image through becoming the traditional torch-passing sponsor. At length ,it builds an extensive collaboration with Tencent, which is believed a win-win solution.

2.Have a SWOT analysis

s：①Long history

②Good quality

③Special recipe

④Innovative spirit 

w：①As Coca-cola company is a multinational corporation , it’s difficult to manage.

②Coca-cola is a kind of high glucose carbonated drink ,therefore it is low in nutritional value.

③The transport costs of raw material is high.

o：①It can satisfy the young people’s need,and has a world-wide reputation. ②It has a large market share. ③The company takes an active part in the public service activities, such as being the sponsor of the Olympic Games.

t： ①As the awareness of health is prevalent, people may drink less of Coca-cola .

②It encounters fierce competition.Many drink wants to substitute it, and we can’t neglect its biggest rival—Pepsi-cola.

③It is affected by the ailing economy of the world.

3.Append an ad The title is “cool summer” .




From the picture ,we can see the bottle of Coke-cola is surrounded by the ice cubes. It can give people an impression that the Coke can be as cool as the ice cubes in the hot season. So why don’t have a try ?

以上以coke-cola為例為大家展示了swot analysis的范文參考，希望大家可以借鑒。

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