Paper代寫范例-英國的手工藝品業務。本文是一篇留學生paper寫作范文，主要內容是講述本報告旨在研究和編制英國手工藝品企業的商業計劃。本商業計劃涉及當地和全球層面的可行性分析、想法產生和行業分析，以了解市場和商業因素。還進行了市場分析，主要通過二級來源來了解英國市場對手工藝品的潛在需求以及客戶在該行業尋找的趨勢。在分析了需求后，對業務進行了技術分析。下面就一起來看一下這篇Paper代寫范例的具體內容。

INTRODUCTION

引言

The objective of this report is to study and prepare the business plan for a handicraft business in UK. This business plan deals with the feasibility analysis, idea generation, and industry analysis at both the local and global level to understand the market and business factors.

本報告旨在研究和編制英國手工藝品企業的商業計劃。本商業計劃涉及當地和全球層面的可行性分析、想法產生和行業分析，以了解市場和商業因素。

The market analysis is also done, primarily through the secondary sources to capture the potential demand of handicrafts in the UK market and the trends which the customer are looking for in this industry. After analyzing the demand, the technical analysis was done for the business.

還進行了市場分析，主要通過二級來源來了解英國市場對手工藝品的潛在需求以及客戶在該行業尋找的趨勢。在分析了需求后，對業務進行了技術分析。

For the success of any business, it is necessary that the idea or the basis of the plan should be strong. But it is also imperative that the plan should take into account a true picture of financials to have a strong foundation on which the business can be built upon. Therefore in the report, a detailed preparation of cash flow analysis, profitability analysis and the expected expenditure in the business has been taken care of. The report has taken into consideration the risk factor also which the business needs to consider before commencing on the work.

為了任何企業的成功，計劃的理念或基礎都必須牢固。但同樣重要的是，該計劃應考慮到財務的真實情況，以便為業務的發展奠定堅實的基礎。因此，在報告中，詳細編制了現金流分析、盈利能力分析和業務預期支出。該報告還考慮了企業在開始工作前需要考慮的風險因素。

Handicraft is a business which needs not only financial capital but also human capital and it is necessary that skilled labour is available in plenty. The attrition rate is low in this industry provided they are provided with adequate support and wages. In the report I have tried to touch upon that issue as well. Also the manner in which the products would be sold and promoted in the market would be taken care of. We would not be opening our own stores for now and would be selling on to other retailers. However the idea of opening the stores is not discarded as whole for now and would be seen as an option at a later stage in the life of the business. Heavy spending is planned to promote the products in the initial phase of the business and various media vehicles would be tried upon to promote the products well in the market. The business as of now focusing primarily on the UK market and later on in the later stage, the business can be expanded further.

手工藝品不僅需要金融資本，還需要人力資本，大量的熟練勞動力是必要的。只要他們得到足夠的支持和工資，這個行業的流失率就很低。在報告中，我也試圖提及這個問題。此外，還將考慮產品在市場上銷售和推廣的方式。我們現在不會開自己的店，而是將產品賣給其他零售商。然而，開設門店的想法目前并沒有被完全拋棄，而是被視為企業生命后期的一種選擇。計劃在業務初期投入巨資推廣產品，并嘗試使用各種媒體工具在市場上推廣產品。截至目前，該業務主要集中在英國市場，稍后在后期階段，該業務可以進一步擴展。

Handicraft Industry

手工業

The handicraft industry is one of the most productive sectors in the economy. The reason being that this sector not only uses the raw materials but also give employment opportunities to a number of people. Thus not only financial capital and raw material is employed but also a lot of human capital is also used in this business.

手工業是經濟中生產力最高的部門之一。原因是該行業不僅使用原材料，還為許多人提供了就業機會。因此，這項業務不僅使用了金融資本和原材料，還使用了大量人力資本。

According to United Nations Educational, Scientific and Cultural Organization (UNESCO) International Symposium on “Crafts and the International Market: Trade and customs codification”, Manila, Philippines, October 1997.

根據聯合國教育、科學及文化組織（教科文組織）1997年10月在菲律賓馬尼拉舉行的“工藝品與國際市場：貿易和海關法典編纂”國際研討會。

Handicrafts can be defined as products which are produced either completely by hand or with the help of tools. Mechanical tools may be used as long as the direct manual contribution of the artisan remains the most substantial component of the finished product. Handicrafts are made from the raw materials and can be produced in unlimited numbers. Such products can be utilitarian, aesthetic, cultural, artistic and may have a social, religious and symbolic significance.

手工藝品可以定義為完全手工或借助工具生產的產品。只要技工的直接手工貢獻仍然是成品的最重要組成部分，就可以使用機械工具。手工藝品是由原材料制成的，可以無限量地生產。這些產品可以是實用的、美學的、文化的、藝術的，并且可能具有社會、宗教和象征意義。

Industry Analysis

行業分析

UK has been a country with a rich and diverse culture. Lot of migrant population also resides in various parts of the country. It is because of this that handicraft industry has played an important role in this country. The industry provides economic advantage much because of the demand from various strata of the population.

英國是一個文化豐富多樣的國家。許多移民人口也居住在該國的各個地區。正因為如此，手工業在這個國家發揮了重要作用。該行業提供了經濟優勢，很大程度上是因為來自不同階層人口的需求。

Handicrafts have always attracted people much because of their cultural importance and it crosses barriers too. The customers in any market look for handicrafts from not only the local market but also from the other countries. Therefore both the cultural and financial values are attached to this industry. This industry by its mass and production scale lies in the middle class as not much finance and manufacturing facilities are needed in this business. The industry is decentralized and is labour intensive. Not many players fight in this market and only small players operate in this area. The sector employs a lot of people and thus acts as a medium of employment for lot of people. The sector has seen an increase in growth much due to the fact that people have been more open to the culture of other countries and are accepting it more often. The era of globalization has helped in the revival of this industry not only in the UK market but also in other markets too.

手工藝品總是因為其文化重要性而吸引著人們，它也跨越了障礙。任何市場的顧客都會從當地市場和其他國家尋找手工藝品。因此，這一產業具有文化和金融價值。該行業的大規模生產規模屬于中產階級，因為該行業不需要太多的金融和制造設施。該行業分散且勞動密集。沒有多少玩家在這個市場上戰斗，只有小玩家在這個領域運營。該行業雇傭了很多人，因此成為了很多人的就業媒介。該行業的增長速度加快，很大程度上是因為人們對其他國家的文化更加開放，并更經常地接受它。全球化時代不僅有助于該行業在英國市場的復興，也有助于其他市場的復興。

Classification of Handicrafts Industry

Handicraft products can be distinguished into the following:

手工藝品行業分類

手工藝品可分為以下幾類：

1.Metal ware

金屬器皿

2.Wood ware

木制器皿

3.Hand printed textiles

手工印花紡織品

4.Embroidered and crocheted goods

刺繡和鉤編商品

5.Shawls

披肩

6.Carpets

地毯

7.Embroidered goods

刺繡商品

8.Bamboo products

竹制品

9.Zari goods

扎里商品

10.Earthenware and jute products

土制品和黃麻制品

11.Miscellaneous handicrafts

雜項手工藝品

SWOT Analysis of Handicraft Industry

手工業SWOT分析

Strengths

優勢

·Market is diversified and has huge potential

·市場多元化，潛力巨大

·Presence of large product variety because of various cultures

·由于不同的文化，產品種類繁多

·Low capital investment

·低資本投資

·Flexibility in production of goods as per market demand

·根據市場需求靈活生產商品

·Low barriers to the entry of new players

·新玩家進入門檻低

·Products sold are high value ones and have diversified usage

·銷售的產品價值高，用途多樣

Weakness

弱點

·Lack of coordination between government bodies and companies

·政府機構與公司之間缺乏協調

·Inadequate information on the current market trends

·關于當前市場趨勢的信息不足

·Lack of skilled labour

·缺乏熟練勞動力

Opportunities

機會

·Development of domestic tourism sector which helps in boosting sales.

·國內旅游業的發展有助于提高銷售額。

·Usage of internet and other technologies in boosting the market potential

·利用互聯網和其他技術提升市場潛力

·Rising demand because of people becoming more open to cultures

·由于人們對文化越來越開放，需求不斷增加

Threats

威脅

·Lack of branding opportunities in this sector

·該行業缺乏品牌推廣機會

·Threats from the developing countries like India and China in terms of resources

·來自印度和中國等發展中國家的資源威脅

Business Proposition

商業主張

We would be dealing in the limited set of handicraft industry as many products come under its purview. Our company would serve the needs of the customers in only the wooden handicrafts market. The reason for choosing this is that in UK market these products are used almost in every home. Products like decorative chairs, desks, beds, sofas which are made by hand are seen as high value products in the market as customers look for something different. Particularly for the UK customer, they need products which not only serve their functional purpose but also add something extra. It is with this that we plan to enter in this industry with this specific set of products.

我們將從事有限的手工業，因為許多產品都在其管轄范圍內。我們公司只在木制工藝品市場上滿足客戶的需求。之所以選擇這種產品，是因為在英國市場上，這些產品幾乎在每個家庭中都有使用。手工制作的裝飾椅、桌子、床、沙發等產品在市場上被視為高價值產品，因為客戶正在尋找不同的東西。特別是對于英國客戶來說，他們需要的產品不僅能滿足他們的功能目的，還能增加一些額外的東西。正是憑借這一點，我們計劃以這套特定的產品進入這個行業。

Wooden handicrafts refer to a wide range of wooden items carrying utilitarian and artistic value that are made by hand o with the use of simple tools. They are made by unmatched workmanship, have fine designs and have subtle elegance. The products require low capital investment to manufacture. The wooden handicraft sector provides a high ratio of value addition and has emerged as one of the major sources of foreign exchange in the country too.

木制工藝品是指用簡單的工具手工制作的一系列具有實用性和藝術價值的木制物品。它們采用無與倫比的工藝，設計精細，優雅含蓄。這些產品的制造需要低資本投資。木制手工業部門提供了很高的增值率，也已成為該國外匯的主要來源之一。

Market Analysis

市場分析

1.Majority of the current players in the market deal in almost all the product categories in the wooden handicraft industry.

1. 目前市場上的大多數參與者幾乎經營木制手工業的所有產品類別。

2.Retailing is not done by them and they deal in mostly the production part. They have retailing contracts with other partners which help them sell the products

2.零售不是由他們完成的，他們主要負責生產部分。他們與其他合作伙伴簽訂了零售合同，幫助他們銷售產品

3.Monthly production units are majorly in the range of thousands of units for all the products combined

3.所有產品的月產量大多在數千臺之間

4.Wooden and glass handicrafts are majorly in demand in the UK market.

4.英國市場對木制和玻璃工藝品的需求很大。

5.Inventories are usually kept low as these products are sold and produced in lower units in the market.

5.庫存通常保持在較低水平，因為這些產品在市場上以較低的單位銷售和生產。

6.Almost all the players in the market hire the labor at a contractual basis rather than on a permanent basis.

6.市場上幾乎所有的參與者都是在合同的基礎上雇傭勞動力，而不是在永久的基礎上。

7.Many of the players take the route of exhibition to promote their products to the customers.

7.許多玩家采取展覽的方式向客戶宣傳他們的產品。

8.These products are high margin products as they are mainly value based ones. Hence high margin and medium volume is generally the trend in the industry

8.這些產品是高利潤產品，因為它們主要是基于價值的產品。因此，高利潤和中等產量通常是該行業的趨勢

Competition

競爭

The following players currently operate in the market and sell wooden handicrafts in the market.

以下玩家目前在市場上經營，并在市場上出售木制工藝品。

1.World Art and Crafts Ltd.

1.世界工藝美術有限公司。

2.Java Art

2.Java藝術

3.Elements Ltd.

3.Elements有限公司。

Demand Analysis and Forecasting

需求分析與預測

During our study we also analysed the demand pattern for the various products in the wooden handicraft market and it came to around 50000 units per month on approximation. There is a demand supply gap in the market as according to our supply the current players in the market are able to provide close to 30000 units only. Hence we consider a huge potential to be catch up in the market.(Boseley,2009)

在我們的研究中，我們還分析了木制工藝品市場對各種產品的需求模式，大致每月約為50000件。市場存在供需缺口，因為根據我們的供應情況，目前市場上的參與者只能提供近30000臺。因此，我們認為在市場上有巨大的趕超潛力。

The market is growing closely at an annual rate of 15%. Hence it is decided that the capacity would be initially 60% for the first year and then it will grow accordingly.

該市場正以每年15%的速度快速增長。因此，決定第一年的產能最初為60%，然后相應增長。

Marketing Channel

營銷渠道

As mentioned before, our business involves only manufacturing the products. Therefore we would use a network of retailers called partners to sell our products in the market. These would be mainly big retailers like WalMart, Tesco etc.

如前所述，我們的業務只涉及生產產品。因此，我們將使用一個名為合作伙伴的零售商網絡在市場上銷售我們的產品。這些主要是沃爾瑪、樂購等大型零售商。

Strategic Marketing Plan

戰略營銷計劃

Wooden handicraft particularly the furniture part is an unbranded commodity and hence manufacturers generally do not have to spend too much on the promotional part. It is better for them to increase the margin given to the retailers so that they push the company product more in front of the customers.

木制工藝品，尤其是家具部分是無品牌商品，因此制造商通常不必在促銷部分花費太多。他們最好增加給零售商的利潤，這樣他們就可以把公司的產品更多地推向顧客面前。

However in order to differentiate our offering and to capture the customer base, it is necessary to have a basic strategic marketing plan. The following would be the strategies used by us:

然而，為了使我們的產品與眾不同并贏得客戶群，有必要制定一個基本的戰略營銷計劃。以下將是我們使用的策略：

·Steady supply with timely delivery to fulfill the demand in the market thereby providing products with high quality·供應穩定，交貨及時，滿足市場需求，從而提供高質量的產品

·Products would be given emphasis on the design front. Designs would be based on several themes

·產品將重點放在設計方面。設計將基于幾個主題

·Orders would also be taken online from the customers apart from being available in the retail

·除了在零售店可以買到訂單外，還可以在網上從客戶那里獲得訂單

The company plans to both manufactures the products locally in the UK market as well as import some of it from the Indian market. Indians play a vital role in UK both in terms of trade and demographics and thus there is a market to serve the Indian community.

該公司計劃在英國市場本地生產產品，并從印度市場進口部分產品。印度人在英國的貿易和人口統計方面都發揮著至關重要的作用，因此有一個為印度社區服務的市場。

The other reasons to source the products from India are:

從印度采購產品的其他原因是：

The demand for Indian wooden handicrafts is evergreen. It is both difficult for the labour in UK to produce these handicrafts as the design in Indian art work is quite intricate. Hence it is decided that some portion of our products would be sourced directly from the Indian producers, mainly based in states like Rajasthan and Madhya Pradesh.

對印度木制工藝品的需求是常青樹。英國的勞動力很難制作這些手工藝品，因為印度藝術作品的設計相當復雜。因此，我們決定部分產品將直接來自印度生產商，主要位于拉賈斯坦邦和中央邦等邦。

Indian being a developing country, both the labour and raw materials are quite cheap as compared to other developed countries. Hence it makes sense to outsource some of the production work.

印度是一個發展中國家，與其他發達國家相比，勞動力和原材料都相當便宜。因此，將部分生產工作外包是有意義的。

Indian artisans are well known around the world. British make a major portion of the people visiting India every year and hence they come in contact with Indian art and culture too. Thus getting products from market like India helps in understanding the customer taste and keep the product portfolio up to date.

印度工匠在世界各地都很有名。每年訪問印度的人中，英國人占很大一部分，因此他們也接觸到了印度的藝術和文化。因此，從印度等市場獲得產品有助于了解客戶的口味，并使產品組合保持最新。

Some of the Indian players which have been shortlisted and considered for sourcing of the products are as follows:

入圍并考慮采購產品的一些印度公司如下：

Khan Arts India

可汗藝術印度

Madnik International

Madnik International

Goyal India

Goyal印度

Indus Trade

印度河貿易

Handmade Crafts

手工工藝品

Antiquity Handicrafts

古董手工藝品

All the products in the portfolio would be sourced from these six major exporters in India. These players have been selected after thorough search of their business and their financials. They enjoy good reputation in the Indian market and also export to other players in different countries. It is decided to have business with six players as it will help us diversify our risk and help us maintain a steady flow of products from India. These players are from different parts of the country and thus the products served by them would have different designs as India being a vast country has many sub cultures which attract many people worldwide.

投資組合中的所有產品都將來自印度的這六個主要出口商。這些參與者是在對其業務和財務狀況進行徹底搜索后選出的。他們在印度市場享有良好的聲譽，也出口到不同國家的其他玩家。它決定與六家公司開展業務，因為這將幫助我們分散風險，并幫助我們保持來自印度的穩定產品流。這些玩家來自印度的不同地區，因此他們提供的產品將有不同的設計，因為印度是一個幅員遼闊的國家，有許多亞文化，吸引了世界各地的許多人。

Technical Analysis

技術分析

Wood carving is a time consuming process as craftsmen take time to make every piece. The process may take a week to months depending upon the level of intricacy in the design. The process use a lot of different tools also like saw, lathes, drills, chain saws etc.

木雕是一個耗時的過程，因為工匠們需要時間來制作每一件作品。根據設計的復雜程度，這個過程可能需要一周到幾個月的時間。這個過程使用了很多不同的工具，如鋸、車床、鉆頭、鏈鋸等。

Machinery Involved

涉及的機械

The following machinery would be used by the workers in the business:

以下機器將供企業工人使用：

1·Chemical treatment plant

1·化學處理廠

2·Seasoning plant

2·調味廠

3·Surface planner

3·曲面規劃器

4·Grinder

4·研磨機

5·Driller

5·司鉆

6·Gaze machine

6·凝視機

7·Sanding machine

7·砂光機

Structure and Civil Work

結構和土建工程

Labour Requirements

勞動力要求

Handicraft is a labour intensive product and thus a lot depends on the kind of labour employed.

手工藝品是一種勞動密集型產品，因此在很大程度上取決于所雇傭的勞動力類型。

Financial Analysis

財務分析

Basic Assumptions underlying the financial projections

財務預測的基本假設

·The construction period will last one year

·建設期為一年

·The company would work 365 days a year

·這家公司一年365天都在工作

·The expected capacity utilization will be 60% in first year, 65% in second year and the increment based on past performance.

·第一年的預期產能利用率為60%，第二年為65%，增量基于過去的業績。

·The term loan would be re-paid in 14 equal half-yearly installments. The interest rate on the outstanding term loan would be 12%

·定期貸款將分14次等額半年分期償還。未償還定期貸款的利率為12%

·The bank finance for working capital will cost interest rate 12%

·流動資金的銀行融資將花費12%的利率

·The depreciation rates for company law purpose would be

·公司法規定的折舊率為

·Building 3.34%

·建筑3.34%

Plant and Machinery 8%

廠房和機械8%

Misc fixed assets 5%

其他固定資產5%

·The suppliers for raw material would provide credit for 15 days

·原材料供應商將提供15天的信貸

·The salvage value is assumed to be 5% of fixed assets.

·殘值假定為固定資產的5%。

Sales Forecast

銷售預測

Sales Forecast (units)

銷售預測（單位）

Year20102011 2012

2010年至2011年至2012年

Units95001200015000

單位95001200015000

Conclusion

結論

The business plan has been prepared keeping in mind all the factors and taking financials to the best of the present picture. It is therefore expected that the actual outcome would represent the true picture of this outlined plan.

商業計劃的制定考慮到了所有因素，并使財務狀況達到目前的最佳狀態。因此，預計實際結果將代表這一概述計劃的真實情況。

Finally, my personal interest in this field will lead to establish my own business. These will result in successful and sustainable business.

最后，我個人對這個領域的興趣將導致我建立自己的企業。這些將帶來成功和可持續的業務。

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