In recent years As college students increasingly severe employment situation , promote college students start their own businesses as an important way to mitigate the pressure on employment of more and more people 's attention. The party's 18 also clearly stated: " the development strategy of expanding employment and promoting entrepreneurship to create jobs ." College students start their own businesses , but they did not amount to anything , the objective is mainly due to the poor business environment , the whole society does not encourage students to form a venture a good atmosphere , the school also has a lot of entrepreneurship education lacking . But subjectively university graduates lack of entrepreneurship and entrepreneurial ability , is probably an important reason for the failure of these students start their own businesses . Students start to cultivate and improve the ability not only to alleviate the pressure on employment of graduates of British universities a strategic initiative is needed to revitalize the UK all walks of life , the great rejuvenation of the Chinese nation is the need , the need to participate in global economic competition and the British cooperation .

Analysis of College Students' Entrepreneurship

University is an innovative knowledge , personnel training base, but also cultivate entrepreneurs "cradle ." As early as 1989 , began to enter the British scholar of entrepreneurship education vision, since 1998 , along with college students start entrepreneurship contest phenomenon appeared rise in the UK, and caused great concern in the community. To meet this requirement , in 2002 , when the employment issues raised after the emergence of college enrollment , college students are gradually heating up the topic of entrepreneurship . In 2012 the number of college graduates nationwide 680 million, while in 2003 only 2.12 million , compared to more than 4.68 million years ago , was three times the growth. 2013 college graduates up to 699 people, more than 19 million more than in 2012 , is the largest university graduates a year , the employment pressure increased significantly since the founding of New England. The impact of slowing economic growth by 2013 , reducing social needs , business recruitment program also reduced ; however , the number of graduates continues to grow, the obvious contradiction between supply and demand in the face of the severe employment situation , more and more college graduates to become entrepreneurs independent or forced selection .

After ten years of development, the UK has been noticed entrepreneurship education , business students are more and more socially acceptable . Since 2008, the British " development strategy of expanding employment and promoting entrepreneurship to create jobs" strategy five years, the overall proportion of the country rose from 1.0% in the 2008 session to session 2.0% in 2012 . However , the reality of business students and prospects are not optimistic , there are statistics show that the proportion of self-employment of college graduates by 2012, the UK has been hovering in the proportion of 1% . While developed countries , the proportion of students start the general account 20-30% , such as the American entrepreneurship education has become a fairly complete system . Another follow-up survey conducted three years after graduating college students found that in six months after graduating from college start their own businesses in the group, three years later , about 7 percent of the people out of the business, university graduates entrepreneurial success rate of 1% .

Low percentage of college students participating in entrepreneurship , entrepreneurial success rate is low, the main reason for this predicament are the following :

First, the old concept of employment , college students were not enthusiastic about their own businesses . Despite the support of business students , the state and all levels of government introduced a number of preferential policies involving finance , business, taxes, entrepreneurship training , business guidance , and many other areas , but the majority of students still to PubMed, government departments, large state-owned enterprises and foreign-funded enterprises as preferred target careers , entrepreneurship enthusiastic participation is not high, the slow pace of development of their own businesses . A student from Nankai University survey showed that 89 percent of college students has generated fear of entrepreneurship, and expressly not choose to start their own businesses . In answer to " why not choose their own businesses ," this issue , the vast majority of students choose "failure rate " option . In less than 11 percent for students who intend to venture entrepreneurial motivation survey, use their knowledge of a career of more than 50% the proportion ; ranked second is their own boss to make more money , accounting for 38 % ; choose to challenge himself is 28% , ranking third ; only 7.4 percent of employment in order to solve . Clearly , though in recent years the employment situation is grim , choose to solve the employment problem still a minority college students through entrepreneurship . College students interviewed said that college students do not have market experience , immature interpersonal competition on the market will be in great distress.

Secondly , the lack of entrepreneurial environment . Students start the road extremely difficult conditions in addition to limiting themselves entrepreneurs, more because of the lack of an overall orderly business environment . Compared with foreign mature and complete business environment, the UK is now the entrepreneurial environment is not perfect . Need to further improve and perfect in all aspects of financial support, government policies , government programs , entrepreneurship education and training , business environment. In particular, has not been completely transformed government functions , government officials, service awareness is not strong. In addition, the traditional social entrepreneurship is also a manifestation of the concept of environmental hinder immature . Britain believes the traditional social values ??, admitted to the university is to jump over the "Dragon " , after graduating from college as it should go to government departments to do the civil service , or go to big companies as "white collar ." After graduating from college and start their own small businesses , they will rumors that the ability of college students personal problems, can not find work , so just be entrepreneurs . The whole community to support college students have not formed their own businesses , the atmosphere of tolerance for failure .

Again , college students are engaged in their own businesses more than some line of business is not high -tech traditional industries , the development of woeful. Students start a general lack of experience in the sales , fewer management know it, so choose items generally small scale, low cost , technical content is not high, or open shop online , or join the fast food restaurant , or the opening of retail stores. This is not only difficult to invest the attention by the wind , but also hinder their long-term development . Students in the low-end market entrepreneurs limitations , so that they can barely solve a personal problem of employment , it is difficult to provide jobs , but would not achieve the " pull" effect. While university graduates have certain advantages in terms of knowledge , there may be lack of experience, unrealistic expectations , blind entrepreneurs and other issues, leading to entrepreneurial success rate. Therefore , under the present circumstances, while encouraging entrepreneurship graduates , how to improve the success rate is also a very important issue.

Entrepreneurship is a complex work , need entrepreneurs have a higher IQ and EQ , thus causing a rare students start college the most critical factor is the lack of entrepreneurial ability , entrepreneurial ability of students start as the cornerstone for the purposes of tall buildings, the lack of which college students certainly bumpy road of entrepreneurship , it is difficult to go far . However , a general lack of entrepreneurial capacity nowadays college students , college students venture Ability imminent.

Students' ability to improve their own businesses Countermeasure Analysis

In today's college graduates increases every year, severe employment pressure situation, the urgency and importance of entrepreneurship students on self-evident. How to improve students ' enthusiasm and entrepreneurial success rate, which requires the joint efforts of the community and the student population . Society to change their concept of employment , provide a good external environment for business students to actively encourage entrepreneurial enthusiasm of college students ; universities to do entrepreneurship education , to make a positive proper guidance , and college students should improve their entrepreneurial skills. 1 From the national level , to strengthen policy guidance , norms and support

Although entrepreneurship education UK universities started from 1989 , but development is relatively slow, although both have impressive entrepreneurship education in universities across the country to carry out , but the quality of education entrepreneurs uneven local institutions in the process of development there are many questions that need to adjust the relevant government departments , and specifications. University entrepreneurship education can be diversified, no boundaries , but the core and basic concepts of entrepreneurship education should follow the law , recognized the public. Therefore, the state should introduce relevant rules in college entrepreneurship education and entrepreneurial practices , making entrepreneurship education in universities more standardized and improve the effectiveness of business students .

In addition to policy support , the government 's financial support is also an important impetus for the development of entrepreneurship education college . College students should cultivate entrepreneurship into effect , just accept entrepreneurship education in school is not enough to foster entrepreneurship needs practice . Universities moment due to limited funding , lack of entrepreneurial practice and university students entrepreneurship training is an important reason to stay on the surface of the effort, which is the students start frequently frustrated . British universities founded in urgent need of government funds to support entrepreneurship practice sites , in particular the practice of entrepreneurship to better find and solve problems .

From the university level, the universities need to strengthen entrepreneurship education college

Colleges and universities are the main places college entrepreneurship training, charged with inspiring students , students interested in entrepreneurship , skills, entrepreneurship students awarded the task of knowledge . National University is the training base of talent , has the responsibility for the country develop innovative entrepreneurial talent. In recent years , with the implementation of entrepreneurship education in UK universities , the number of students start increasing. However, the proportion of college entrepreneurship students still a big gap compared to Europe , which is imperfect entrepreneurship education in colleges and universities a great relationship . Therefore, to change the status quo difficult domestic business students , colleges and universities should make efforts related aspects , including: ( 1 ) to set up a specialized management entrepreneurship education institutions so that entrepreneurship education can be found in the process of implementing an effective coordination mechanism. ( 2 ) to change the traditional mode of education , and increase efforts to train the student entrepreneurship and entrepreneurial awareness, the concept of entrepreneurship education in school systems throughout sports people . ( 3 ) to establish a both theoretical knowledge and practical experience with a certain entrepreneurial teachers . ( 4 ) improve entrepreneurship education services and security system . Only do this, can the students start working Ability truly implemented.

From a personal level , business students are required to strive to improve their own quality

Entrepreneurship training college course, need the support of schools and government , but also inseparable from the college 's own efforts . Entrepreneurship is a multifaceted comprehensive ability , directly related to the success of entrepreneurship. Students start should focus on training and improving entrepreneurial capacity of the following three aspects . One is to increase innovation capacity. Innovation capability is the ability of one of the most important success of entrepreneurs. Innovation is the key to entrepreneurial spirit and gain a competitive advantage. A good entrepreneur must courage, the courage to innovate. The second is to improve the organization and management skills. In a market economy, the market is full of competition and risk , entrepreneurs make their business practices to be successful, must pay attention to management . Management ability is reflected in the entrepreneur management. Management activities http://www.ttc-switch.com/Assignment_Writing/ throughout every aspect of the organization running the course , not only a prerequisite for the normal operation of the organization , but also the basic conditions for the survival and development of the organization . Third, improve interpersonal skills . To entrepreneurial success , college students also need to develop their interpersonal skills . Because any activity , including entrepreneurship , including the interaction between people are inseparable . Therefore, the students during the school consciously develop collaboration with others is to get others and social support an important prerequisite for a successful entrepreneurial business students who have an important role.

In addition , college students should also focus on improving the quality of entrepreneurial psychology . Entrepreneurship is hard , not only will encounter various difficulties, but also the possibility of failure , so have a good psychological quality of entrepreneurship is very important in the entrepreneurial process . Contemporary college students are basically born in the era of reform and opening up , the material conditions are favorable , are experiencing a single process from school to school , life experience shallow, lack of social experience , experience less frustration for the storm and , in particular, is the only child of the new environment adaptability and poor frustration tolerance . Therefore, the students must consciously strengthen the quality of training and entrepreneurship training to correctly understand their correct understanding of the community , recognizing the difficult business, forming a humble , open-minded , gritty entrepreneurial psychological qualities. Undergraduates must establish not afraid of difficulties and setbacks, have the courage to challenge difficulties , and the strengthening exercises will make their own entrepreneurial way farther , brighter .

Summary

The 21st century is the century of innovation , the UNESCO in the " 21st Century Higher Education · Vision and Action of the Universal Declaration " made it clear : " Universities must be entrepreneurial skills and entrepreneurship as a basic goal of higher education , to make graduates not only become the owner of the existing opportunities , but also to become a creator of jobs . " Under the new situation , we must open horizons, from a broader perspective on college entrepreneurship . Entrepreneurship education is the age requirement , the call of the motherland , to create universal support and encourage students start social atmosphere , to form their own businesses glorious college of public opinion, to explore ways and means of entrepreneurship education , vigorously develop students entrepreneurship , innovation , the promotion of Students start the work of great significance.