Assignment格式參考-麥當(dāng)勞人力資源管理。本文是一篇由本站代寫服務(wù)提供的Assignment格式參考范文，主要內(nèi)容是講述人力資源管理的主要任務(wù)是戰(zhàn)略規(guī)劃、培訓(xùn)、開發(fā)、營銷、創(chuàng)造和創(chuàng)新、問題感知、管理和控制。人力資源開發(fā)在正確的時間為正確的工作選擇正確的候選人方面發(fā)揮著積極作用，有助于公司有效地實現(xiàn)其目標(biāo)。人力資源管理在實現(xiàn)企業(yè)戰(zhàn)略及其內(nèi)部工作問題方面發(fā)揮著最有效的作用。人力資源管理面臨著來自組織外部的各種外部因素，如政治、文化和經(jīng)濟(jì)力量。人力資源管理還直接涉及企業(yè)戰(zhàn)略和組織結(jié)構(gòu)的溝通。下面就一起來看一下這篇留學(xué)生Assignment格式參考范文。

McDonald’s has become the largest food service company in the world. The annual sales have made a tremendous growth by 23 billion dollars in the US. It has provided the biggest employment opportunity in the United States. And now the McDonald’s company is expanding spontaneously throughout the world. Presently McDonald’s and its franchises operate more than 28,700 restaurants worldwide in 120 countries and territories and still increasing. McDonald’s got an unbeaten record of serving food to over 68 million people daily.

麥當(dāng)勞已經(jīng)成為世界上最大的食品服務(wù)公司。在美國，年銷售額實現(xiàn)了230億美元的巨大增長。它提供了美國最大的就業(yè)機(jī)會。現(xiàn)在，麥當(dāng)勞公司正在世界各地自發(fā)地擴(kuò)張。目前，麥當(dāng)勞及其特許經(jīng)營權(quán)在全球120個國家和地區(qū)經(jīng)營著28700多家餐廳，而且還在不斷增加。麥當(dāng)勞每天為超過6800萬人提供食物，這是一項不敗的記錄。

The actual owner of the McDonald’s company occupies only an option of 15-20 % share. Whereas, the rest are run by franchises of the McDonald’s company. The revenue of the company gains a profit of nearly $ 400,000 – $ 700,000 from a single franchise every year. McDonald’s is the only best known brands worldwide, it continuously aims to build its brand image by sattisying the customers. Branding always helps to develop personality an organization, production or service. The brand image shows how customers view the organization. An organization could earn brand image if they are providing consistent customers satisfaction. marketing involves identifying customers needs and requirements and making their needs in a better way than competitiors. To create a loyal customers a company should also ne loyal towards cutomers.

麥當(dāng)勞公司的實際所有者只擁有15-20%的股份。然而，其余的則由麥當(dāng)勞公司的特許經(jīng)營權(quán)經(jīng)營。該公司的收入每年從單一特許經(jīng)營中獲得近40萬至70萬美元的利潤。麥當(dāng)勞是世界上唯一最知名的品牌，它一直致力于通過滿足顧客的需求來塑造自己的品牌形象。品牌總是有助于培養(yǎng)組織、產(chǎn)品或服務(wù)的個性。品牌形象顯示了客戶對組織的看法。如果一個組織能為客戶提供始終如一的滿意度，那么他們就能贏得品牌形象。市場營銷包括識別客戶的需求和要求，并以比競爭對手更好的方式滿足他們的需求。為了創(chuàng)造忠誠的客戶，公司也應(yīng)該對裁剪者忠誠。

HISTORY OF McDonald’s 麥當(dāng)勞歷史

In the year 1940’s two brothers named Richard and Maurice McDonald have started the restaurant named ‘Speedee’ in California for the very first time. It replaced its name from ‘Speedee’ to ‘McDonald’s’ on May 4th, 1961 for US trademark. McDonald’s received a wide popularity as soon it launched the “Drive in restaurant services”. McDonald’s expanded into many international markets with its fast food chain restaurant.

1940年，理查德和莫里斯·麥克唐納的兩個兄弟第一次在加利福尼亞開了一家名為“Speedee”的餐廳。1961年5月4日，該公司將其美國商標(biāo)名稱從“Speedee”改為“McDonald’s”。麥當(dāng)勞一推出“免下車餐廳服務(wù)”就廣受歡迎。麥當(dāng)勞憑借其快餐連鎖餐廳拓展到許多國際市場。

McDonaldizing 麥當(dāng)勞

McDonald’a has changed the nature of food service industry and food processing industry also. McDonald’s compete in the field of fast food chains by increasing the supply, lower cost production and launching innoviative products. It concentrated with innoviative and sophisticated food distribution and packaging systems when the traditional food processors were unable to supply food items sufficiently that McDonald’s demanded. They always had the consistency of devoting more attention than anyone else to this field of service and training. McDonald’s started its fast food chain with tiny suppliers and grew to a huge brand name with the suppliers displaying great loyalty.

麥當(dāng)勞也改變了食品服務(wù)業(yè)和食品加工業(yè)的性質(zhì)。麥當(dāng)勞通過增加供應(yīng)、降低生產(chǎn)成本和推出創(chuàng)新產(chǎn)品，在快餐連鎖領(lǐng)域展開競爭。當(dāng)傳統(tǒng)食品加工商無法提供麥當(dāng)勞所需的足夠食品時，它集中于創(chuàng)新和復(fù)雜的食品配送和包裝系統(tǒng)。他們一貫比任何人都更關(guān)注這一服務(wù)和培訓(xùn)領(lǐng)域。麥當(dāng)勞最初的快餐連鎖店只有很小的供應(yīng)商，后來發(fā)展成為一個巨大的品牌，供應(yīng)商表現(xiàn)出了極大的忠誠度。

STRATEGY OF McDonald’s麥當(dāng)勞的戰(zhàn)略

McDonald’s has always adapted to the customer’s tastes lifestyle, language and perception. McDonald’s was globally known for its hamburgers, beef and pork burgers earlier. But when McDonald’s realized that the company should be responsive to different countries people sensitivities, McDonald’s launched up products like chicken, lamb, and fish burgers which could be suitable for different parts of the world.

麥當(dāng)勞總是適應(yīng)顧客的口味、生活方式、語言和感知。早些時候，麥當(dāng)勞以其漢堡、牛肉和豬肉漢堡而聞名于世。但當(dāng)麥當(dāng)勞意識到公司應(yīng)該對不同國家的人的敏感度做出回應(yīng)時，麥當(dāng)勞推出了雞肉、羊肉和魚漢堡等產(chǎn)品，這些產(chǎn)品可能適合世界不同地區(qū)。

Even when McDonald’s gets to know the increase in population of vegetarians through a survey, the company brought up a new trend of vegetarian items like “McVeggie” burger. This customer segment helped McDonald’s to increase its sales to a large extend.

即使麥當(dāng)勞通過一項調(diào)查了解到素食者人數(shù)的增加，該公司也提出了一種新的素食趨勢，比如“McVeggie”漢堡。這一客戶群體幫助麥當(dāng)勞在很大程度上提高了銷售額。

SEGMENTATTION, TARGETING AND POSITIONING 分段、瞄準(zhǔn)和定位

McDonald’s basically implements its strategies in main three categories. It divides segmentation strategies according to the age of the customers. The main target segments are children, youth and the young urban family.

麥當(dāng)勞的戰(zhàn)略基本上分為三大類。它根據(jù)客戶的年齡劃分細(xì)分策略。主要目標(biāo)群體是兒童、青年和年輕的城市家庭。

To attract children McDonald’s has launched a Happy Meal package in which toys ranging from hot wheels to various other characters of Walt Disney are provided. In several outlets of McDonald’s it provides interesting facilities like ‘Play Place’ where children could also play various games like air hockey, arcade games etc. This strategy made a success and a fun place to eat. It also helped to attract young urban families in the restaurant who wants to spend quality time while their children have fun at the outlets.

為了吸引孩子們，麥當(dāng)勞推出了一個快樂套餐，其中提供了從熱輪子到華特迪士尼其他各種角色的玩具。在麥當(dāng)勞的幾家分店，它提供了有趣的設(shè)施，如“游戲場所”，孩子們也可以在這里玩各種游戲，如空中曲棍球、街機(jī)游戲等。這一策略取得了成功，成為一個有趣的用餐場所。這也有助于吸引年輕的城市家庭來到這家餐廳，他們希望在孩子們在餐廳玩得開心的同時度過美好的時光。

McDonald’s has advertised itself as a place for the whole family to enjoy. Presently it provides its products in affordable price which ensures any segment customers to eat without compromising on price, quality of food, service and hygiene. This atmosphere ensured McDonald’s to maintain a positive relationship with the customers.

麥當(dāng)勞把自己標(biāo)榜為一個全家人都可以享受的地方。目前，它以實惠的價格提供產(chǎn)品，確保任何細(xì)分市場的客戶都能在不影響價格、食品質(zhì)量、服務(wù)和衛(wèi)生的情況下用餐。這種氛圍確保了麥當(dāng)勞與顧客保持積極的關(guān)系。

McDonald’s MARKETING MIX (5P’s) 麥當(dāng)勞營銷組合（5便士）

Every company has to work on the following (5 P’s) to make their product successful. The (5 P’s) used by McDonald’s are as follows –

每一家公司都必須致力于以下（5個P），以使其產(chǎn)品取得成功。麥當(dāng)勞使用的（5個P）如下：

Product – Those type of physical products or services offered to the consumer are included in their category. Products may be tangible and non tangible in nature. Taking the case of India, McDonald’s have done a study on the Indian consumer behavior and produced a result in providing a totally a new menu as compared to its international offering. It removed ham, beef and mutton burger from the menu. As India is the only country where McDonald’s serve vegetarian menu. McDonald’s keeps on providing new and innovative products, keeping in mind the changing preferences and tastes of its customers.

產(chǎn)品——向消費者提供的實物產(chǎn)品或服務(wù)包括在其類別中。產(chǎn)品可以是有形的，也可以是無形的。以印度為例，麥當(dāng)勞對印度的消費者行為進(jìn)行了研究，并得出了與國際產(chǎn)品相比提供全新菜單的結(jié)果。它從菜單上刪除了火腿、牛肉和羊肉漢堡。因為印度是麥當(dāng)勞提供素食菜單的唯一國家。麥當(dāng)勞不斷提供新的創(chuàng)新產(chǎn)品，牢記顧客不斷變化的偏好和口味。

Place – It is very much important that the product is provided to the customers at the right place, right time and distribution channels. In the USA most of the McDonald’s outlet is within a 3 minute drive. McDonald’s dedication towards satisfying its customers by providing various facilities made its customers to increase more than 20% each year.

地點——在正確的地點、正確的時間和分銷渠道向客戶提供產(chǎn)品是非常重要的。在美國，麥當(dāng)勞的大部分分店都在3分鐘的車程內(nèi)。麥當(dāng)勞致力于通過提供各種設(shè)施來滿足顧客的需求，這使其顧客每年增加20%以上。

Price – McDonald’s has made various strategies to attract more customers towards it by providing its products with affordable price, taking in mind the appropriate demand-supply equation. McDonald’s has launched various packages such as combo meal, happy meal, family meal to increase overall sales volume and also to attract middle and lower class consumers.

價格——麥當(dāng)勞制定了各種策略，通過提供價格合理的產(chǎn)品來吸引更多的顧客，同時考慮到適當(dāng)?shù)墓┬杵胶狻｛湲?dāng)勞推出了組合餐、快樂餐、家庭餐等多種套餐，以提高整體銷量，同時吸引中下層消費者。

Promotion – various promotion strategies were used by McDonald’s to attract customers. The main objectives of advertising its products, is to spread a positive impression to the public.

促銷——麥當(dāng)勞采用了各種促銷策略來吸引顧客。其產(chǎn)品廣告的主要目的是向公眾傳播積極的印象。

Famous marketing campaign of McDonald’s

麥當(dāng)勞著名營銷活動

“You Deserve a break today, so get up and get away- to McDonald’s”

“你今天應(yīng)該休息一下，所以起床離開——去麥當(dāng)勞”

“Food, Folks and Fun”

“美食、民俗和娛樂”

“I’m loving it”

“我很喜歡”

People – McDonald’s understands very well that the value of its employees and its customers. It knows the fact that a happy employee could only serve well and result in a happy customer. McDonald’s has always valued the importance of internal and external marketing which includes motivation, training and hiring efficient employees. So that, they could serve the customers well and provide the service up to the customers’ expectations. McDonald’s has classified the important people from the top as follows :-

人——麥當(dāng)勞非常了解員工和顧客的價值。它知道一個事實，一個快樂的員工只能提供良好的服務(wù)，并產(chǎn)生快樂的客戶。麥當(dāng)勞一直重視內(nèi)部和外部營銷的重要性，包括激勵、培訓(xùn)和雇傭高效員工。這樣，他們就可以很好地為客戶服務(wù)，并提供符合客戶期望的服務(wù)。麥當(dāng)勞將最重要的人物分為以下幾類：-

Customers

客戶

Front line employees

一線員工

Middle level managers

中層管理人員

Front line managers

一線經(jīng)理

“I’m loving it” is the best punch line of McDonald’s which shows that the employees are loving their work and they love to serve the customers.

“我很喜歡”是麥當(dāng)勞最棒的一句話，這表明員工熱愛工作，熱愛為顧客服務(wù)。

PLC IN McDonald’s PLC在麥當(dāng)勞

The requirements and demand of customers keeps on changing over time to time. Thus, the product offering has to be changed accordingly.

客戶的要求和需求隨著時間的推移而不斷變化。因此，必須相應(yīng)地更改產(chǎn)品供應(yīng)。

product_life_cycle

product_life循環(huán)

McDonald’s has continuosly introduced new products and removed old products which were at the decline stage of their Product Life Cycle. The introduction is timed in a such way that when the new product should not effect the maturity or growth stage. Thus, the secret lies in getting profits with different products in the different stages of the PLC.

麥當(dāng)勞不斷推出新產(chǎn)品，并淘汰處于產(chǎn)品生命周期衰退階段的舊產(chǎn)品。引入的時間安排應(yīng)確保新產(chǎn)品不會影響成熟度或成長階段。因此，秘訣在于在PLC的不同階段使用不同的產(chǎn)品獲得利潤。

The ‘French Fries’ have been an important part of the McDonald’s menu worldwide. But now it was in the declining stage and not generating proper return. At that point of time a new product was launched namely ‘Shake Shake Fries’ and once again it helped to raise the potential revenue of McDonald’s products.

“炸薯條”一直是麥當(dāng)勞全球菜單的重要組成部分。但現(xiàn)在它正處于衰退階段，沒有產(chǎn)生適當(dāng)?shù)幕貓蟆．?dāng)時推出了一種新產(chǎn)品，即“Shake Shake Fries”，它再次幫助提高了麥當(dāng)勞產(chǎn)品的潛在收入。

HUMAN RESOURCE MANAGEMENT CONCEPT OF McDonald’s 麥當(dāng)勞的人力資源管理理念

“The total knowledge, skills, creative abilities, talents and aptitudes of an organization’s workforce, as well as the value, attitudes and beliefs of the individuals involved” is called Human resources. Bratton, J. and Gold, J. (2000) An organization gets competitive advantages by using its employees effectively to improve the skills of labors and to provide a clear view of the organization objectives to be achieved within a particular period to the employers. Human resource management is aimed to recruit efficient, skilled and committed people. Managing and rewarding their performance and developing their skills.

“一個組織員工的總知識、技能、創(chuàng)造力、才能和才能，以及相關(guān)個人的價值觀、態(tài)度和信念”被稱為人力資源。Bratton，J.和Gold，J.（2000）一個組織通過有效地利用其員工來提高勞動力的技能，并向雇主提供在特定時期內(nèi)要實現(xiàn)的組織目標(biāo)的清晰視圖，從而獲得競爭優(yōu)勢。人力資源管理旨在招聘有效率、有技能和有獻(xiàn)身精神的人員。管理和獎勵他們的表現(xiàn)，發(fā)展他們的技能。

The employers of McDonald’s fall into three groups –

麥當(dāng)勞的雇主分為三類——

Restaurant workers

餐廳工作人員

Corporate staff and

公司員工和

Franchise owners

特許經(jīng)營權(quán)所有者

Usually a local McDonald’s restaurant employees up to 50 to 65 people, company staff members work either at the corporate head quarts or at one of 40 regional offices. A large majority is part-time workers; their wages are low although their hourly wages are slightly higher than crew member’s wages. There is one restaurant manager per McDonald’s restaurant. According to a company survey, approximately 12% of all teens are currently employed in the USA works for McDonald’s.

通常，當(dāng)?shù)佧湲?dāng)勞餐廳的員工最多可達(dá)50至65人，公司員工在公司總部或40個地區(qū)辦事處之一工作。絕大多數(shù)是兼職工人；他們的工資很低，盡管他們的時薪略高于船員的工資。每家麥當(dāng)勞餐廳都有一名餐廳經(jīng)理。根據(jù)一項公司調(diào)查，目前在美國就業(yè)的青少年中，約有12%在麥當(dāng)勞工作。

STAFFING 人員配置

Staffing means management of employees in organization. It includes the activities such as selection, recruitment, hiring, training, development and deployment of employees. Staffing is the main process which ensures that right people are recruited at the right time. The staffing professionals are responsible for staffing procedures, inventory of personnel, projection of vacancies, preparation of job description and preparation of applicant specification. Staffing is crucial part of human resource management department and the decision made during this process effects the whole organization structure and organization strategy.

人員配置是指對組織中員工的管理。它包括員工的選拔、招聘、雇傭、培訓(xùn)、發(fā)展和部署等活動。人員配置是確保在正確的時間招聘到正確人員的主要過程。人事專業(yè)人員負(fù)責(zé)人事程序、人員盤點、職位空缺預(yù)測、職位描述的編制和申請人說明書的編制。人員配置是人力資源管理部門的重要組成部分，在此過程中做出的決策影響著整個組織結(jié)構(gòu)和組織戰(zhàn)略。

RECRUITMENT OF EMPLOYEES IN McDonald’s 麥當(dāng)勞員工的招聘

Recruitment is one of the most difficult, time consuming, challenging and costly processes. McDonald’s recruit through two types of methods which are –

招聘是最困難、最耗時、最具挑戰(zhàn)性和成本最高的過程之一。麥當(dāng)勞通過以下兩種方式進(jìn)行招聘：

Internal and External recruitment- Internal recruitment method is designed to take advantage of existing employees. The internal recruitment process is inexpensive compared to external hiring. The external recruitment method is designed to hire employees from outside the organization. It could be advertised through newspaper, internet and other sources. Mcdonald is always in search of talented applicants and the company focuses on the skills of applicant.

內(nèi)部和外部招聘-內(nèi)部招聘方法旨在利用現(xiàn)有員工。與外部招聘相比，內(nèi)部招聘過程成本低廉。外部招聘方法旨在從組織外部雇傭員工。它可以通過報紙、互聯(lián)網(wǎng)和其他渠道進(jìn)行廣告宣傳。麥當(dāng)勞一直在尋找有才華的求職者，公司注重求職者的技能。

TRAINING TO EMPLOYEES OF McDonald’s 麥當(dāng)勞員工培訓(xùn)

McDonald’s provides highly structured training to the employees. Primary workers are first taken through the basic crew training system. The program consists of on the job training and is largely vocational. Each stage of development helps the crew level to get new training program with the skills becoming more complex and generalized.

麥當(dāng)勞為員工提供高度結(jié)構(gòu)化的培訓(xùn)。初級工人首先接受基本的船員培訓(xùn)系統(tǒng)。該項目包括在職培訓(xùn)，主要是職業(yè)培訓(xùn)。每個發(fā)展階段都有助于船員獲得新的培訓(xùn)計劃，技能變得更加復(fù)雜和普遍。

Training begins immediately after joining the company. Each restaurant has its own video player and training room. Step by step manuals and video tapes teach every detail of the operations and functions in the restaurant in McDonald’s. Trainers use a series of checklists as new crew members move through the restaurant.

入職后立即開始培訓(xùn)。每家餐廳都有自己的視頻播放器和訓(xùn)練室。循序漸進(jìn)的手冊和錄像帶教會了麥當(dāng)勞餐廳的每一個操作和功能細(xì)節(jié)。當(dāng)新的工作人員在餐廳里走動時，培訓(xùn)師會使用一系列的檢查表。

Once a crew trainer has been promoted to swing manager and when he/she perform successfully. They are eligible for the Management Development Program. Training provides technical and functional management skills for employees at each level of their carrier. The Basic Management Course teaches leadership, time planning and crew recognition.

一旦團(tuán)隊教練被提升為揮桿經(jīng)理，當(dāng)他/她表現(xiàn)成功時。他們有資格參加管理發(fā)展計劃。培訓(xùn)為承運人各級員工提供技術(shù)和職能管理技能。基礎(chǔ)管理課程教授領(lǐng)導(dǎo)力、時間規(guī)劃和船員認(rèn)可。

Once a front crew member has progressed to the position of assistant manager, he/she is eligible to attend Hamburger University also. More than 2500 managers and potential franchises take part in the Advanced Operations Course.

一旦前線工作人員晉升為助理經(jīng)理，他/她也有資格進(jìn)入漢堡大學(xué)學(xué)習(xí)。超過2500名經(jīng)理和潛在的特許經(jīng)營公司參加了高級運營課程。

TRAINING AND DEVELOPMENT 培訓(xùn)與發(fā)展

McDonald’s know very well how to increase the quality, customer satisfaction, production and innovation. The culture of McDonald has helped the organization to increase its market share and profitability. Training and development also helps in getting a step ahead in competition with other fast food industries and McDonald’s always keeps on making efforts to improve job skills and quality management.

麥當(dāng)勞非常清楚如何提高質(zhì)量、客戶滿意度、生產(chǎn)和創(chuàng)新。麥當(dāng)勞的文化幫助該組織提高了市場份額和盈利能力。培訓(xùn)和發(fā)展也有助于在與其他快餐行業(yè)的競爭中領(lǐng)先一步，麥當(dāng)勞一直在努力提高工作技能和質(zhì)量管理。

EDUCATION TO YOUTH 青年教育

McDonald’s is committed to the education of young employees in the organization. Especially for school age employees McDonald’s provides various education facilities which the employee to take away equally with the career at McDonald’s.

麥當(dāng)勞致力于組織中年輕員工的教育。特別是對于學(xué)齡員工，麥當(dāng)勞提供各種教育設(shè)施，員工在麥當(dāng)勞的職業(yè)生涯中可以平等地享受這些設(shè)施。

STRATEGIC HUMAN RESOURCE MANAGEMENT 戰(zhàn)略性人力資源管理

Every organization exists in the market to provide some kind of purpose, goal and objective. Physical, financial and human are the three resources for the organization. The most challenging and the most difficult task of organization is to value human resources unlike. Human Resource Management is organization function that deals with human aspects in the organization. The objective and goal of human resource management is to help in achieving objective of the organization.

市場上的每一個組織都是為了提供某種目的、目標(biāo)和目的而存在的。物質(zhì)、財政和人力是組織的三大資源。組織最具挑戰(zhàn)性和最困難的任務(wù)是重視不同的人力資源。人力資源管理是處理組織中人的方面的組織職能。人力資源管理的目標(biāo)和目的是幫助實現(xiàn)組織的目標(biāo)。

The major task involved in Human Resource Management are strategic planning,training, developing, marketing, creating and innovating, problem sensing, managing and controlling. Human resource development plays an active role to select the right candidate for the right job at the right time and helps the company to acieve its objectives effectively.

人力資源管理的主要任務(wù)是戰(zhàn)略規(guī)劃、培訓(xùn)、開發(fā)、營銷、創(chuàng)造和創(chuàng)新、問題感知、管理和控制。人力資源開發(fā)在正確的時間為正確的工作選擇正確的候選人方面發(fā)揮著積極作用，有助于公司有效地實現(xiàn)其目標(biāo)。

Human Resource Management plays the most effective role in achieving the business strategy and its internal working problem. Human resource management faces various external factors from outside the organization such as political, cultural and economic forces. Human resource management also directly deals with the business strategy and organization structure communication.

人力資源管理在實現(xiàn)企業(yè)戰(zhàn)略及其內(nèi)部工作問題方面發(fā)揮著最有效的作用。人力資源管理面臨著來自組織外部的各種外部因素，如政治、文化和經(jīng)濟(jì)力量。人力資源管理還直接涉及企業(yè)戰(zhàn)略和組織結(jié)構(gòu)的溝通。

Human resource development management shows the several responsibilities towards the organization from designing the organization strategy with the organization structure and resource. Human resource development is responsible for planning the basic strategic alignment of company’s goal and organization utility of resources.

人力資源開發(fā)管理從組織結(jié)構(gòu)和資源來設(shè)計組織戰(zhàn)略，體現(xiàn)出對組織的多重責(zé)任。人力資源開發(fā)負(fù)責(zé)規(guī)劃公司目標(biāo)和組織資源利用的基本戰(zhàn)略一致性。

There are various accepts related to the stakeholders value management such as value based management, which is based on how to organize the company functions to create maximum profit. This accepts helps to understand the impact of stakeholders interest in the development of management in this organization.

與利益相關(guān)者有關(guān)的價值管理有多種接受方式，如基于價值的管理，其基于如何組織公司職能以創(chuàng)造最大利潤。這有助于理解利益相關(guān)者對本組織管理發(fā)展的影響。

McDonald has always focused on mainkey areas of its operations which are effectiveness, calculability and preventabilty. Also machines play an important role because the machine can perform in a consistent and better way and also helps in getting the uniform quality and services to provide customer satisfaction. The aim of this accepts is to provide corporation strategy, decision process, performance management system, corporation communication and reward process.

麥當(dāng)勞一直專注于其運營的主要關(guān)鍵領(lǐng)域，即有效性、可計算性和可預(yù)防性。機(jī)器也發(fā)揮著重要作用，因為機(jī)器可以以一致和更好的方式運行，也有助于獲得統(tǒng)一的質(zhì)量和服務(wù)，以提供客戶滿意。本接受的目的是提供企業(yè)戰(zhàn)略、決策過程、績效管理系統(tǒng)、企業(yè)溝通和獎勵過程。

Human resource planning is related with varity of other functions such as recruiting, selection, motivation, empowerment, compensation, utilization services, training, development, promotion and retirement. The basic and formost function of human resource management is to manage and utilize the human resource effectively.Human Management planning can be divided in main two parts named as strategic intent and human resource integration.

人力資源規(guī)劃與各種其他職能有關(guān)，如招聘、選拔、激勵、賦權(quán)、薪酬、利用服務(wù)、培訓(xùn)、發(fā)展、晉升和退休。人力資源管理的基本功能是有效地管理和利用人力資源。人力資源管理規(guī)劃主要分為戰(zhàn)略意圖和人力資源整合兩個部分。

PERFORMANCE APPRAISAL 績效評估

Professor ‘Dulewicz’ in 1989 defined performance appraisal as “A basic human tendency to make judgments about the task done by someone. Thus, about work and then the individual who performs the task”

“Dulewicz”教授在1989年將績效評估定義為“人類對某人完成的任務(wù)做出判斷的基本傾向。因此，對工作以及執(zhí)行任務(wù)的個人做出判斷。”

There are various factors which affect the performance appraisal system in McDonald’s which are as follows:

影響麥當(dāng)勞績效考核體系的因素有很多，主要有以下幾個方面：

Motivation- It should be analyzed that the employee is self motivated to achieve the company’s goal and shows positive work attitude to other employees too.

動機(jī)-應(yīng)該分析員工為實現(xiàn)公司目標(biāo)而自我激勵，并對其他員工表現(xiàn)出積極的工作態(tài)度。

Communication- This factor checks the employee’s communication skills. It is necessary for any organization to know whether an employee understands the information clearly or not.

溝通——這個因素檢查員工的溝通技巧。任何組織都有必要知道員工是否清楚地理解信息。

Performance- It should also be judged whether an employee could undergo work pressure and even to know how the employee reacts in the opposition.

績效——還應(yīng)該判斷員工是否會承受工作壓力，甚至了解員工在反對意見中的反應(yīng)。

Customer satisfaction – This factor describes the extend up to which the employees should take initiatives to understand the customer needs and wants, also to keep its customers satisfied.

客戶滿意度——這一因素描述了員工應(yīng)主動了解客戶需求的程度，以及保持客戶滿意的程度。

Human Resource Department always takes the initiative to manage the workforce diversity. It deals with maintaining a good equilibrium of market demand with the organizational capacity of production. One of the most the challenging tasks posed by the Human resource department is to plan and organize the organization for future market to achieve short term and long term goals.

人力資源部總是主動管理員工的多樣性。它涉及維持市場需求與生產(chǎn)組織能力的良好平衡。人力資源部提出的最具挑戰(zhàn)性的任務(wù)之一是為未來市場規(guī)劃和組織組織組織，以實現(xiàn)短期和長期目標(biāo)。

Planning itself is a challenging task it needs to study consumer behavior very deeply. Even at the time of recession Human Resource Development has to implement various strategies to maintain employee strength. When most of the companies at the time of recession tried to reduce their resources and cost and also many companies removed a lot of employees to slow down of the business. McDonald’s was the only fast food based company which was doing very good financial increase in sales. The human resource department plays a significant role in making the stability in the company’s growth and to achieve business objectives within the decided period of time.

規(guī)劃本身是一項具有挑戰(zhàn)性的任務(wù)，需要深入研究消費者行為。即使在經(jīng)濟(jì)衰退時期，人力資源開發(fā)部也必須實施各種策略來保持員工的實力。當(dāng)大多數(shù)公司在經(jīng)濟(jì)衰退時期試圖減少資源和成本，同時許多公司也解雇了大量員工以減緩業(yè)務(wù)發(fā)展時。麥當(dāng)勞是唯一一家在銷售額方面取得良好財務(wù)增長的快餐公司。人力資源部在確保公司發(fā)展的穩(wěn)定性和在確定的時間內(nèi)實現(xiàn)業(yè)務(wù)目標(biāo)方面發(fā)揮著重要作用。

These factors helped McDonald’s to maintain good financial stability in sales even in the period of recession. Human resource development plays a significant role in achieving business goal and objectives.

這些因素幫助麥當(dāng)勞即使在經(jīng)濟(jì)衰退時期也保持了良好的財務(wù)穩(wěn)定。人力資源開發(fā)在實現(xiàn)企業(yè)目標(biāo)方面發(fā)揮著重要作用。

CONCLUSION 結(jié)論

The finding from this study it is important to understand that review of the literature discussing experience with results based management strongly suggest that experience has not diverged significantly from that of many other organisations. Overall this study identifies a significant number of areas where greater progress could have been made. There should be a focus on customer demonstrating availability, attentiveness and reliable to external internal customers, building trusting and constructive relationship with them. Listen to their needs and seeking their feedback. Share to succeed employees being available, attentive and reliable with peers and colleagues. Encouraging and contributing to the share of information, knowledge and best practices. McDonald’s has always adapted to the customer’s tastes lifestyle, language and perception.

這項研究的發(fā)現(xiàn)，重要的是要理解，對討論成果管理制經(jīng)驗的文獻(xiàn)的審查強(qiáng)烈表明，經(jīng)驗與許多其他組織的經(jīng)驗沒有顯著差異。總的來說，這項研究確定了許多本可以取得更大進(jìn)展的領(lǐng)域。應(yīng)關(guān)注客戶對外部內(nèi)部客戶的可用性、關(guān)注度和可靠性，并與他們建立信任和建設(shè)性關(guān)系。傾聽他們的需求并尋求他們的反饋。與同事和同事分享員工的可用性、專注性和可靠性，以獲得成功。鼓勵和促進(jìn)信息、知識和最佳做法的共享。麥當(dāng)勞總是適應(yīng)顧客的口味、生活方式、語言和感知。

McDonald’s was globally known for its hamburgers, beef and pork burgers earlier. But when McDonald’s realized that the company should be responsive to different countries people sensitivities, McDonald’s launched up products like chicken, lamb, and fish burgers which could be suitable for different parts of the world. An organization gets competitive advantages by using its employees effectively to improve the skills of labors and to provide a clear view of the organization objectives to be achieved within a particular period to the employers. Human resource management is aimed to recruit efficient, skilled and committed people. Managing and rewarding their performance and developing their skills. Every organization exists in the market to provide some kind of purpose, goal and objective. Physical, financial and human are the three resources for the organization. The most challenging and the most difficult task of organization is to value human resources unlike. Human Resource Management is organization function that deals with human aspects in the organization. The objective and goal of human resource management is to help in achieving objective of the organization.

早些時候，麥當(dāng)勞以其漢堡、牛肉和豬肉漢堡而聞名于世。但當(dāng)麥當(dāng)勞意識到公司應(yīng)該對不同國家的人的敏感度做出回應(yīng)時，麥當(dāng)勞推出了雞肉、羊肉和魚漢堡等產(chǎn)品，這些產(chǎn)品可能適合世界不同地區(qū)。一個組織通過有效地利用其員工來提高勞動力的技能，并向雇主提供在特定時期內(nèi)要實現(xiàn)的組織目標(biāo)的清晰視圖，從而獲得競爭優(yōu)勢。人力資源管理旨在招聘有效率、有技能和有獻(xiàn)身精神的人員。管理和獎勵他們的表現(xiàn)，發(fā)展他們的技能。市場上的每一個組織都是為了提供某種目的、目標(biāo)和目的而存在的。物質(zhì)、財政和人力是組織的三大資源。組織最具挑戰(zhàn)性和最困難的任務(wù)是重視不同的人力資源。人力資源管理是處理組織中人的方面的組織職能。人力資源管理的目標(biāo)和目的是幫助實現(xiàn)組織的目標(biāo)。

The major task involved in Human Resource Management are strategic planning,training, developing, marketing, creating and innovating, problem sensing, managing and controlling. Human resource development plays an active role to select the right candidate for the right job at the right time and helps the company to achieve its objectives effectively.Human Resource Management plays the most effective role in achieving the business strategy and its internal working problem. Human resource management faces various external factors from outside the organization such as political, cultural and economic forces. Human resource management also directly deals with the business strategy and organization structure communication.

人力資源管理的主要任務(wù)是戰(zhàn)略規(guī)劃、培訓(xùn)、開發(fā)、營銷、創(chuàng)造和創(chuàng)新、問題感知、管理和控制。人力資源開發(fā)在正確的時間為正確的工作選擇正確的候選人方面發(fā)揮著積極作用，有助于公司有效地實現(xiàn)其目標(biāo)。人力資源管理在實現(xiàn)企業(yè)戰(zhàn)略及其內(nèi)部工作問題方面發(fā)揮著最有效的作用。人力資源管理面臨著來自組織外部的各種外部因素，如政治、文化和經(jīng)濟(jì)力量。人力資源管理還直接涉及企業(yè)戰(zhàn)略和組織結(jié)構(gòu)的溝通。

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